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Critical Mass // digital experience design agency
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This role is in the organization to lead the Local TV/Radio planning, management & execution of the clients media strategy in order to maximize client business/marketing objectives.

The core expectation of this role is to collaborate with Marketing Science & Strategy disciplines to align media efforts to other marketing efforts. This role is responsible for owning the day-to-day client & key third-party vendor relationships & managing workflows across the associate planners, planners, & senior planners on the team.

Career Development is typically provided by the Media Director [or above] but can be modified to suit an account and/or office location. 

Nature of this role of role is that of a contributor & emerging leader.  

Skills Developed 

  • Excellent understanding of digital media & the digital landscape
  • Expert knowledge of all digital channels including display, programmatic, video, mobile, social, & other emerging channels
  • Ability to
  • build rapport & relationships across CM disciplines & with external parties
  • multi-task & meet deadlines while paying attention to details.
  • work effectively across multi-functional groups or geographic offices
  • work independently, while maintaining focus & productivity & able to ask for help when needed
  • be a strategic leader both internally & in client presentations
  • Notable Soft Skills
  • Superb verbal & written communicator, demonstrates self-awareness
  • Excellent interpersonal skills
  • Project management, planning & organizational skills
  • Delegation
  • Flexibility
  • Hard Skills
  • Expert knowledge of standard & rich media ad trafficking software for display, video, mobile & other emerging channels
  • Expert knowledge of Google Campaign Manager trafficking & reporting, proficient DFP knowledge
  • Proficient experience with eMarketer, Nielsen ComScore, Mintel, Forrester
  • Familiarity with Google ad products & Google Ad Words
  • Proficient in MS Office, specifically Excel

Activities Performed  

  • Coordinate & oversee the management, trafficking, optimization & reporting of all campaign initiatives
  • Manage the billing team & provide final approval on all billing needs
  • Oversee & approve all media campaign set-up & execution, including working with other internal teams & clients to secure deliverables
  • Provide strategic insights & optimizations for all client reports
  • Research & prepare new information for paid media plans, RFPs, & presentations
  • Evaluate, build & maintain relationships in the display & emerging media community
  • Stay up-to-date on & advise the Media team on the latest trends in interactive marketing / media & developments
  • Lead the development of Point of View (POV) documents on new trends or special opportunities
  • Evaluate client needs & escalate needs or issues as they arrive to leadership
  • Drive audience insights & channel strategy
  • Sell in media initiatives to client
  • Collaborate with Marketing Science, Strategy & Creative on overall campaign direction

Critical Mass is an equal opportunity employer that is committed to diversity & inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, & inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance & reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

 
 
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