Senior Analyst, Data Strategy & Analytics

Kepler executes engineered marketing, where every message & ad delivered helps create a more personalized & productive relationship between brands & their consumers. We do this by acting as clients agency of record, as their in-house team, or some hybrid of the two & by harnessing data & technology across all paid digital media & data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, were proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team & our clients.

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, & how we're responding to challenges we face. 
• We're growing. For you, that means unparalleled growth opportunities & a role in shaping the direction of the company. 
• We're fun. You'll work with & learn from the smartest people in the industry & have a blast doing it.  

The Senior Analyst plays a critical role in ensuring client & company success, reporting & measuring digital campaign performance, mining for deeper insights to drive performance, developing testing roadmaps, & leveraging martech to solve critical data challenges.

The position requires strong quantitative skills, business savvy to understand & advance client marketing goals, a technical mind with the attention to detail & patience to troubleshoot within the latest ad tech platforms, & a desire to be part of a tightly-knit team thats out to change the industry. 

What You Will Do:

While each client engagement is unique, you may:

• Partner with clients & internal teams to understand business & marketing goals, leveraging analytics to advance these goals
• Help design & execute tests to quantify the impact of marketing campaigns, leveraging advanced statistical & programming techniques & working with partners to ensure media best practices are adhered to
• Develop & execute against a queue of custom analyses to uncover insights that support media optimizations and/or resulting client recommendations
• Deploy best practices in media/site tracking & customer data management to maximize data availability & cleanliness to enable deep analysis
• Build & regularly update forecasts for media performance based on conversion targets and/or available budget & communicate their ability to accurately predict performance based on basic statistics metrics observed
• Establish & maintain data connections for clients leveraging data visualization tools such as Datorama
• Provide recommendations for data visualizations & develop ad hoc client-facing reporting & visualizations leveraging Excel, PowerPoint & Python to illuminate insights
• Assist in automating reporting processes that enable the business to scale, gaining a thorough understanding of major media platforms & how to collect data from each
• Learn about, & leverage, Adtech/Martech capabilities via vendor research, training, & use case development
• Become an expert on your clients tech stack & how data assets are leveraged for targeting & measurement

Desired Skills & Experience:

• 2+ years of experience in paid media/marketing analytics, statistics, digital media buying, engineering or ad tech
• Strong background in analytics / statistics with experience working with big data sets
• Knowledge of programming languages to aid in analysis (e.g. SQL, Python)
• Experience with visualizing data within online platforms (e.g., Datorama, Looker, PowerBI) and/or the Microsoft Office Suite
• Some knowledge of digital marketing measurement solutions (e.g. MMM, Attribution, Lift / Incrementality Testing, Data Clean Rooms)
• Site Analytics experience (GA4 / Adobe)
• Appetite for learning new technologies & interest in automating workflows through the use of AI
• Excellent communication & presentation skills with strong ability to create & build relationships
• Ability to apply innovative thinking to solve complex client marketing challenges
• Ability to self-manage, juggle multiple priorities, & pay close attention to details
• Ability to contribute to fast-paced, entrepreneurial, team-based environment

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