Critical Mass offers deep expertise across the entire customer journey, including communications, commerce, CX, data, production, paid media, social, & technology. As a Connections Planning Director, your role is to identify where, when, & how to connect brands with audiences across all these potential touchpoints.

In partnership with strategy, creative, & marketing science, you will develop customer-centric connection plans that inform both our media & creative teams. Youll be asked to ingest information & output ideas & structures that make the complex easy to understand & map out the important ways that media & creative are linked. Connections Planning is about inspiring breakthrough ideas. Its about being able to look at the market opportunity, define the target in fresh & interesting ways, & know how to take full advantage of media capabilities.

This is an important role, one that requires an inspirational & actionable strategy. You need to have your media planning skills down to a fine art; know your media math inside & out & the foundation for innovation starts here. You need to be comfortable with deep audience analysis to rationalize & measure your media decisions.

You will:

• Provide excellent client service by being responsive, accountable, & detailed-oriented
• Present media plans, channel plans, audience insights & strategic vision (among other things) to internal agency teams & clients
• Manage workflow, deadlines, & interactions with strategy team, creative partners, clients, & other external teams
• Provide higher level of insight & analysis to campaign performance - drawing insights & actions from data
• Set the tone & strategic direction of the team; built around growth & application of learnings
• Build sound strategic frameworks that ladder to client business goals
• Bring proactivity & leadership to the clients & the team
• Be the voice for creating great work
• Understand & direct multiple user touch points that can influence creative & messaging strategies
• Own consumer insights & inspire tactical representations of strong, clear media strategies
• Maintain communication & develop strategic partnerships with key partners clients, partner agencies, peers, etc.

You have:

• Bachelors degree in Communications, Advertising, Media and/or related field
• Minimum 8 years of experience in media planning that involves channel planning, audience strategy & client presentation
• Deep experience working within integrated, client-facing teams
• Ability to make operational & investment recommendations & decisions
• Must love close relationships with clients & be able to identify & run towards the future & not simply deliver the ask
• High level of competency in Account Management & client service
• Professional presence; can lead a team by example
• Excellent leadership & presentation skills
• A thorough understanding of marketing communication channels
• Preferred Automotive experience, but not required

At Critical Mass, we value our employees & offer competitive compensation & benefits packages.  If youre looking for a challenging & rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, & employee experience possible! Our new hires & employees are the future of our organization, & we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration & team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.