Associate Manager, Growth Marketing (Good Chop)

Come see whats cookin!

At HelloFresh Group, we want to revolutionize the way we eat. We have offices all over the world & we deliver delicious meals to millions of people.  As part of the Group, Good Chop is passionate about delivering high-quality, locally-sourced meats & seafood directly to our customers' doors. We're looking for an Associate Manager, Growth Marketing to report to the Senior Growth Manager & drive multiple online channels primarily focusing on Search Engine Marketing (SEM), Affiliate & Display. Success in this role hinges on your ability to manage campaigns end-to-end, apply critical thinking, & adapt swiftly to the dynamic subscription landscape. You will be immersed in a fast-paced & high-performing environment from day one.

You will

• Develop & execute digital marketing campaigns from concept to completion across multiple online channels, with a strong focus on SEM (Google, Bing), Affiliate & Display.
• Handle the day-to-day execution & optimization of paid search campaigns, including keyword research, bid management, budget allocation, A/B testing across all dimensions (creatives, landing pages, etc).
• Manage & grow affiliate program across different types of partners.
• Drive affiliate strategy & execution: partner mix optimization, pricing & offer approach, asset production & campaign management.
• Scout for new opportunities, support testing & development of new channels.
• Utilize data-driven insights to continuously optimize campaign performance, driving improvements in micro & macro KPIs, optimizing towards ROI & growth targets.
• Own campaign performance reporting & analysis, providing actionable insights, highlighting key trends, & identifying strategic opportunities.
• Support implementation of automation solutions.
• Manage relationships with external vendors & partners to ensure timely & cost-effective execution of campaigns.
• Own campaign performance reporting & analysis, provide actionable insights, highlighting key trends, & identifying strategic opportunities.

You are...

• A seasoned marketing professional with a deep passion for performance marketing channels
• A highly pragmatic, inquisitive, geared to action individual
• A natural collaborator
• Highly creative, with a proven ability to conceptualize & bring to life new themes & concepts
• Data-native, an expert in A/B tests
• A strategic thinker, able to break down big initiatives into smaller milestones & work methodologically to reach your goals

At a minimum, you have...

• BA/BS in Marketing, Business, Management, or a related field with a strong academic record
• 3+ years of marketing experience, ideally with some experience in the subscription space
• Extensive hands-on experience managing SEM & Affiliate campaigns from concept to execution
• Exceptional quantitative & analytical skills
• A track record of successfully operating & optimizing channels at scale
• Superior time management, organizational, & project management skills
• High proficiency in Google Ads Manager & Google Analytics
• Experience in Commission Junction is a plus
• Basic proficiency in SQL. Experience with Tableau or Adobe suite is an advantage
• Experience with Photoshop, Sketch, Figma or any other photo editing software is a plus.

Youll get

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave & PTO policy
• Flexible health plans effective first day of employment
• 50/50 hybrid setup (in-office/remote)
• Significant discounts on your subscriptions to brands of HelloFresh Group
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.