The Senior Manager of Product Marketing will be responsible for developing & executing the product marketing strategy at Factor. This includes leading go-to-market strategies for new product launches, identifying customer segments, refining value propositions, & optimizing product positioning. Working cross-functionally with the Product Strategy, Tech, Brand Creative, Pricing & Performance Marketing teams, this role will ensure alignment across the customer lifecycle, from acquisition to retention. The Senior Manager will report to the Associate Director of Product Marketing & will focus on both product marketing campaigns for customer acquisition & strategies to drive long-term customer retention to beat conversion forecasts & create incremental revenue for Americas #1 ready-to-eat meal delivery brand.

Factors Mission:

Factor takes the guesswork out of eating well with fresh, nutritious, delicious meals & snacks for busy lives. We believe that a well-balanced diet is key to achieving a sustainable & healthful lifestyle long term. Factor makes it easy with chef-prepared, dietitian-approved meals, ready to heat & eat in minutes.

You will

• Own & execute the product marketing strategy for new product launches, focusing on customer segmentation, positioning, messaging, & campaign briefing.
• Map out the user journey, gather insights, & identify customer needs to influence Product & Performance Marketing roadmaps.
• Partner with cross-functional teams, including Product, CRM, Tech, Brand Creative, Analytics, UX Research, & Performance Marketing, to improve the user experience & drive conversions, engagement, & retention.
• Be the Voice of the Customer for Factor, sharing insights & best practices to optimize conversion rates & long-term retention.
• Collaborate with Tech & CRO teams to optimize the sign-up funnel & landing pages through A/B testing & direct marketing strategies.
• Work with Product Strategy to refine customer segments & drive product development aligned with customer needs & wellness goals.
• Ensure alignment across messaging & execution for acquisition & retention efforts, collaborating with teams such as Product, Tech, Pricing, & Performance Marketing.
• Provide actionable insights to optimize ad campaigns, landing pages, & CRM segmentation, reducing CAC & improving CVR.
• Monitor key metrics (CAC, CVR, CLV, Customer Value Added) & assess the effectiveness of product marketing campaigns, identifying areas for improvement.
• Contribute to a consistent, customer-centric approach across all product marketing activities.

You are

• Customer-focused: You are passionate about understanding customer needs & translating them into actionable insights that drive product marketing success.
• Collaborative: You thrive in a cross-functional environment, building strong partnerships with Product, Tech, & Performance Marketing teams to drive alignment & execution.
• Strategic: You know how to develop high-level strategies & guide execution, providing insights & clear briefings to ensure alignment across all marketing teams.
• Analytical & data-driven: You excel at using data to drive decisions, analyzing metrics like CAC, CVR, CLV, & retention to continuously improve campaigns.
• Results-oriented: You focus on outcomes & are committed to driving meaningful improvements in both acquisition & retention efforts.
• Agile & adaptable: You can adjust to changing priorities & environments, consistently delivering under pressure in a fast-paced industry.

You have

• 6+ years of experience in product marketing, with a focus on D2C/eCommerce/subscription models
• A deep understanding of customer behavior, market trends, & competitive landscapes to create successful go-to-market strategies & drive conversions
• Proven experience working with online & offline marketing channels, including but not limited to Paid Social, SEM, & Direct Mail
• A solid understanding of both qualitative & quantitative research methods to shape effective marketing strategies, Tech & CRO roadmaps, & Product Strategy
• Experience collaborating with & influencing cross-functional teams across different offices, including Tech, Product Strategy, & Performance Marketing
• Excellent communication & presentation skills.
• BA/BS degree or equivalent experience.

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.