As the Senior Manager of Paid Social, you will be responsible for the largest channels across our brands as part of the North America team. You will lead a team of Paid Social experts & help us scale cost-effective customer acquisition & reactivation campaigns across multiple search & biddable product categories. Reporting to our Paid Social Associate Director, you will help develop & execute the strategic plan, use analytics to inform decisions, & drive execution to optimize a significant marketing budget against company goals. 

This role is a high-performance/high-impact role with the opportunity to work with teams across the organization - from Brand, Discounts, Creative, & Analytics. To kick things off, we would like you to focus on various Paid Social channels (such as Meta, TikTok, & Snapchat) as Strategic Investments & work with our in-house experts & agencies to find synergies to bring high-quality customers to the business. Lead the roadmap development & execute key campaigns across our meal kit brand portfolio, with the main focus being HelloFresh.

You will

• Plan, design, & execute paid social (Meta, TikTok, Pinterest, Snapchat, etc) campaigns from execution to completion. 
• Use a data-first approach to analyze performance drivers to optimize for channel ROI.
• Be responsible for all campaign trafficking, quality control, campaign launch, reporting, & analysis. This is a hands-on role building & optimizing campaigns.
• Optimize campaign performance towards activation, retention, & reactivation goals.
• Analyze & report on campaign KPIs to key stakeholders.
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM,  etc.(targeting, optimization, creative direction, etc.)
• Develop relationships with key paid social partners to nurture performance growth
• Provide project management support to ensure deadlines are met
• Manage a set of external partners & contractors to maximize performance.
• Design, implement & analyze A/B split tests across paid social channels
• Work with the Brand Team to oversee & launch paid social creatives.

You are

• Track record of efficient growth through a solid understanding of paid social & all performance marketing metrics (CPM, engagement rate, CPA, CPC & LTV)
• Experience running large multi-million dollar growth campaigns on paid social media platforms including Facebook, Instagram, Pinterest, TikTok, Reddit & Snapchat
• Strong communications & presenting skills with an eye for creative performance.
• Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
• A process-improvement mindset to help us become more efficient in our activities.
• A curiosity to not just know what is happening, but to understand why it is happening.
• Obsessed with growth & building things while not being afraid to get your hands dirty
• Familiar with the fast-paced, demanding & analytical startup environment
• A positive mindset towards challenges & new opportunities & a natural hustler with a contagious can-do attitude

You have 

• A bachelors degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• 6+ years of experience directly managing paid social campaigns on the client-side (preferred) or at a performance marketing agency.
• Must be proficient at Excel for performance analysis (pivot tables, formula building, etc)
• Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup & troubleshooting.
• Experience working with performance marketing metrics & platform reporting.
• Strong analytical ability & problem-solving skills. Able to use data to optimize day-to-day performance.

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.