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What we're up to
Kalshi launched the first regulated financial exchange that allows people to trade on the anticipated outcome of events. Were now looking for the right people to help us continue to grow & scale. Our vision is to allow people to capitalize on their opinions & hedge risks that relate to their everyday lives, from Will CPI rise more than 0.5% this month? to Will 2023 be the hottest year on record?
We're on a long journey in uncharted territories & are looking for passionate & outlier members excited to embark on this voyage toward building the future of the financial system.
Role Roadmap
Kalshi is seeking a strategic & data-driven TV Lead to own our national & streaming television strategy end-to-end. This individual will plan, buy, & optimize campaigns across linear & connected TV, balancing creative storytelling with performance rigor. They will negotiate directly with networks & platforms, manage agency & vendor relationships, & use data to continually refine spend efficiency & impact. The ideal candidate combines media expertise with an entrepreneurial mindset, helping position Kalshi as a category-defining brand through smart, measurable TV investment.
Key Responsibilities
Media Strategy & Buying
- Develop, execute, & optimize Kalshis TV buying strategy across national & local markets
- Plan & manage media buys across linear TV, CTV/OTT, & emerging video platforms to drive efficient customer acquisition
Market & Audience Analysis
- Analyze audience data, ratings, reach/frequency, & performance metrics to inform smart buying decisions
- Identify high-value placements & inventory opportunities based on audience behavior & Kalshis target customer segments
Campaign Execution & Optimization
- Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, & ensuring accurate delivery
- Monitor pacing & performance in real time; quickly adjust flighting, placements, & spend to maximize ROI
Vendor & Network Relationships
- Build & maintain strong relationships with networks, stations, DSPs, & media partners
- Negotiate rates, added value, & make goods to ensure Kalshi receives premium placement & maximum efficiency
Cross-Functional Collaboration
- Partner closely with Growth, Analytics, Creative, & Product Marketing to ensure TV strategy aligns with broader acquisition goals
- Work with analytics teams to interpret results & translate insights into actionable next-steps
Performance Reporting & Insights
- Develop detailed post-buy analyses, performance reports, & recommendations for future cycles
- Translate campaign performance into clear insights for senior leadership
Budget Management
- Own TV/media budgetsforecasting, allocating, & managing spend across channels & timeframes
- Ensure campaigns deliver within budget while meeting efficiency targets
Testing & Innovation
- Design & run structured tests across networks, formats, audience segments, & dayparts to expand Kalshis playbook
- Stay ahead of trends in TV & CTV buying, measurement, attribution, & marketplace shifts
Qualifications
- 510+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
- Strong understanding of media math, TV measurement, & attribution (e.g., MMM, MTA, incrementality)
- Demonstrated ability to manage multi-million-dollar budgets efficiently & strategically
- Established relationships with networks, stations, & media vendors a strong plus.
- Proven experience optimizing campaigns based on data & measurable KPIs.Excellent negotiation skills, analytical thinking, & attention to detail
- Ability to thrive in a fast-paced, experimentation-heavy environment
- Bachelors degree required; relevant marketing, advertising, or communications background preferred
NYC Pay Transparency Disclosure
Salary Range: $130,000 to $250,000
This salary range is based on the current available market data & represents the expected range for this role. Kalshi has minimal hierarchy & few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you & would welcome a conversation.
Our Culture
We are a group of people who work hard & get things done, & we're looking for more people like that! Meritocracy is at our core, & we value people who take ownership & figure (usually hard) things out. We think of Kalshi as a family bound together by our mission: we believe that this is the best (and most fun!) way to work. Kalshians are, by far, Kalshi's largest asset & we're obsessed with growing & investing in our people.
Commitment to Equal Opportunity
Kalshi is committed to creating a culture of inclusion & belonging, & we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values & encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect & receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do & want to use your talents to support our mission & values, wed love to hear from you.
Commitment to Equal Opportunity
Kalshi is committed to creating a culture of inclusion & belonging, & we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values & encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect & receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do & want to use your talents to support our mission & values, wed love to hear from you.
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