At HelloFresh, we are dedicated to maximizing customer lifetime value & driving efficient, sustainable growth. As our new Growth Manager, Referrals & Reactivation, you'll be the crucial link between our local HelloFresh-US brand strategy & the global teams executing our key growth programs. This role is for a highly analytical & collaborative growth leader who excels at using data to unlock hidden value in existing customer segments. You'll serve as the primary brand & local market expert for these channels, with a direct impact on our most profitable growth levers. You'll report to the Marketing Director of HelloFresh US & work cross-functionally with Global Channel Owners, Data Analytics, & Product Marketing teams.

You will

• Steer our Performance & Strategy: Steer the day-to-day performance of the Reactivation & Refer-a-Friend programs. You'll partner with Global Channel Owners to identify key growth opportunities, set ambitious targets, & keep them accountable for performance against local market goals.
• Optimize Targeting for Value Generation: Deeply analyze campaign performance to recommend & implement optimizations to our targeting criteria, ensuring campaigns maximize the Total Value Generated rather than simply volume.
• Serve as the Local Brand Advocate: Act as the voice of HelloFresh-US, socializing the CMO's local marketing strategy to global channel experts & translating high-level objectives into concrete, context-specific campaign requirements.
• Enhance Product Messaging Efficiency: Collaborate with the local Product Marketing Manager to integrate the best product-level messages into campaigns, increasing messaging efficiency & ensuring we are always targeting the right customer with the right offer.
• Drive Seamless Implementation: Facilitate the execution of growth initiatives by working alongside Channel Managers. You are here to project manage & support their implementation, removing roadblocks & making it easier for them to deliver results quickly & effectively.

You have

• Experience: 4+ years of experience in a fast-paced Direct-to-Consumer (DTC) business or startup, with close contact & proven success in leveraging a growth marketing engine (e.g., performance, retention, or CRM).
• Strong Data Literacy & Autonomy: You are highly adept at reading & interpreting complex performance data, translating it into clear learnings & actionable next steps for growth optimization. You are also capable of autonomously driving data excellence by requesting & structuring the necessary data to inform your decisions.
• Exceptional Collaboration & Accountability: Proven ability to identify growth opportunities & skillfully collaborate with cross-market Channel Managers to implement initiatives. You can easily manage implementation support while effectively keeping partners accountable to performance metrics.
• Brand Growth Vision & Customer Focus: You possess a deep understanding of the customer journey & the marketing funnel. You advocate for strategies that not only make commercial sense but also drive the right customer experience to build genuine brand (re)consideration.
• Eagerness to Learn & Adapt: A proactive mindset & a genuine desire to learn new channels, data techniques, & customer insights in a constantly evolving environment.

Youll get

• 401K company match that vests immediately upon participation
• Generous PTO & flexible attendance policy 
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.