Via is using technology to transform transportation around the world. From changing a single persons daily commute to reducing humanitys collective environmental footprint weve got huge goals.

As a Growth Marketing Associate at Via, you will help improve transportation access for people around the world & allow them to thrive. Youll work directly with our partners to help them create programs to hit ridership goals, analyze results of our work, help expand & evolve our processes, & help scale winning programs to create more accessible transit communities.

What Youll Do:

• Develop full lifecycle marketing programs based on quantitative & qualitative market research, customer segments, & key use cases. 
• Collaborate across internal & external partner teams to launch, execute, monitor, & optimize marketing programs. Youll communicate key strategies, insights, & progress along the way.
• Build programs for local communities & scale them to similar markets.   
• Consistently identify & test new rider growth initiatives that can supplement our existing strategies.
• Conduct analysis to identify areas of opportunity & improvement across the entire rider lifecycle (e.g. signup conversion funnel, early engagement, retention).
• Create replicable processes & playbooks to drive efficiency.
• Develop & maintain reports & dashboards that track key metrics.
• Communicate strategies, insights, & progress to internal & external stakeholders.

Who You Are:

• Passionate about growth marketing & excited by the opportunity to help drive public transit ridership in diverse communities around the world.
• Able to understand & empathize with the end customer. 
• Strong communicator (oral & written), who is able to adapt their level of detail depending on the audience.
• Independent, organized, & proactive - youre comfortable taking on a high level of responsibility.
• You are metrics-driven, & comfortable measuring success against a set of KPIs.
• You have a strong bias towards data-driven problem solving. You are comfortable working with data sets of all types to generate a hypothesis or recommendation. Direct experience with tools like Excel, SQL, Tableau, Python, R, etc is a plus but not required.
• Marketing, growth, data, product, user research experience is all a plus, but not required.
• Direct experience with user acquisition channels (digital, OOH, PR, etc.) & messaging or analytics platforms (LeanPlum, AppsFlyer, etc.) is a plus but not required.

Compensation & Benefits:

• Final salary will be determined by the candidates experience, knowledge, & skills. Salary reflected does not include equity or variable pay, where applicable
• Salary Range: $65,000 - $85,000 per year 
  
• We are proud to offer a generous & comprehensive benefits package, including free medical plans & 401K matching.

Were Via, & we build technology that changes the way the world moves. We pioneered the TransitTech category to ensure that the future of transportation is shared, dynamic public mobility the kind that reduces carbon emissions across congested cities, minimizes reliance on private cars, & provides everyone with accessible, efficient, & affordable ways of getting around. 

We created the first end-to-end TransitTech solution for cities & transit agencies, offering world-class software, service design, & operational expertise to fundamentally improve the way the world moves.

Via was founded with the guiding principle that we go further when we go together. We are dedicated to building a diverse, inclusive, & authentic workplace. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. All backgrounds, identities, & voices are welcomed & celebrated at Via.

Ready to join the ride? 

Via is an equal opportunity employer.