Associate Director, Website, Corporate Assets & Digital Reputation at Oscar Health In NYC

Associate Director, Website, Corporate Assets & Digital Reputation
Oscar Health // health insurance

Hi, we're Oscar. We're hiring an Associate Director to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform & a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselvesone that behaves like a doctor in the family.

About the role:

The Associate Director, Website, Corporate Assets & Digital Reputation is a strategic & hands-on digital leader responsible for shaping how the organization shows up online. This role owns the end-to-end strategy, governance, performance, & continuous improvement of the company's corporate website, digital brand assets, & reputation across all digital channels.

This leader partners closely with Brand, Communications, Product, Marketing, Compliance, & Executive stakeholders to ensure the company's digital presence is consistent, modern, discoverable, accessible, & aligned with business goals.

You will report into the VP, Communications.

Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings & events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $158,400 - $207,900 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, & annual performance bonuses.

Responsibilities:

Corporate Website Strategy & Management

Serve as the strategic owner of the corporate website's vision, architecture, user experience, content strategy, & governance model.
Lead roadmap development & prioritization for website enhancements, migrations, redesigns, & new digital experiences.
Oversee day-to-day site operations, QA, accessibility compliance (WCAG), & content lifecycle management.
Manage relationships with developers, UX/UI designers, SEO partners, & CMS administrators.
Ensure site performance, security, analytics tagging, & technical SEO optimizations are continuously improved.

Digital Brand Assets & Corporate Content Governance

Partner with Brand & Creative teams on the creation, organization, & governance of corporate brand assets, including logos, templates, photography, video, iconography, & messaging systems.
Maintain & evolve the corporate brand portal / DAM (digital asset management system) to ensure ease of use, version control, & compliance.
Ensure digital content & assets across departments adhere to brand, legal, & regulatory standards.
Partner with Comms, HR, PR, Marketing, business teams to ensure consistent corporate storytelling across channels.

Digital Reputation & Online Presence

Monitor, measure, & improve the company's overall digital reputation across search, social, ratings/reviews, partner platforms, & press ecosystems.
Develop strategies to enhance discoverability & sentiment across the digital footprint (e.g., Wikipedia accuracy, Google Business profiles, third-party ratings, executive profiles, employer-brand presence).
Lead executive digital identity management, including bios, press assets, & thought leadership content.
Collaborate with PR/Comms teams to ensure rapid response processes for misinformation, digital crises, or reputation-impacting events.

Performance, Analytics & Optimization

Define KPIs across website experience, asset usage, & digital reputation health; establish dashboards for ongoing insight delivery.
Use analytics to uncover opportunities to improve conversion, engagement, accessibility, & search visibility.
Present findings, recommendations, & strategic roadmaps to senior stakeholders & executive leadership.

Cross-Functional & Leadership Responsibilities

Lead cross-functional governance forums to align on website & brand experience priorities.
Manage vendors, agencies, budget, & project timelines across all owned digital channels.
Provide mentorship & direction to junior team members or dotted-line collaborators.
Advocate for digital excellence, accessibility, & brand integrity across the organization.

Requirements:

Bachelors Degree or 4+ years commensurate experience in digital marketing, website management, brand/creative operations, or digital communications.
8+ years of experience owning & managing the digital asset systems, brand governance programs, & strategy & operations of website management
5+ years managing & executing in CMS platforms (e.g., Contentful, WordPress), Google Analytics, & SEO tools.
2+ years A/B or multivariate testing experience (test & target or other vendors)
4+ years of experience leading & managing a team

Bonus points:

Experience in healthcare, financial services, insurance, or another highly regulated space.
Familiarity with accessibility standards (WCAG 2.x) & privacy/security best practices.
Experience collaborating with cross-functional technical teams (IT, product, engineering).
Comfort presenting to senior leadership & distilling complex digital topics into clear business impact.

This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves & find both belonging & support. We're on a mission to change health care -- an experience made whole by our unique backgrounds & perspectives.

Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, & experience. Full-time employees are eligible for benefits including: medical, dental, & vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life & disability insurance, & paid wellness time & reimbursements.

Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates & detail how we use AI to support our recruiting efforts.

Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicants disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

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