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Via is using technology to transform transportation around the world. From changing a single persons daily commute to reducing humanitys collective environmental footprint weve got huge goals.
As a Performance Marketing Associate Principal at Via, you'll play a direct role in building, scaling, & optimizing the companys digital advertising processes. As a member of the demand generation marketing team, youll build measurable ad campaigns that drive prospects through the sales funnel while measuring the ROI & impact of each channel against overall budgets & aggressive sales goals. This position offers the opportunity to play a key role in generating business for Via, & contributing to our companys leadership in TransitTech.
What You'll Do:
- Build, manage, optimize, & measure efficacy of digital advertising campaigns on channels like Google Ads, LinkedIn Ads, Meta Ad Manager, & more.
- Collaborate with the business development team to deliver new prospects from ad campaigns that lead to successful meetings & new opportunities.
- Work closely with Vias content team to develop & promote our best, most interesting marketing materials while also guiding them on SEO technical improvements.
- Get creative: Collaborate with Vias design team on ways to quickly streamline ad creative to A/B test all visual assets at a rapid pace.
- Track budget & weekly pacing to ensure campaigns are delivering results, yet staying tightly within budgetary constraints.
- Measure ROI & understand how conversions flow through Pardot & Salesforce & ultimately lead to opportunities & overall influence.
Who You Are:
- Minimum of 2-4 years of experience in Digital Media, with a focus on managing Paid Search, Paid Social, LinkedIn Ads, & Google Ads.
- Highly skilled in analyzing, interpreting, & summarizing data across multiple platforms & objectives, tying performance back to measurable goals.
- Collaborative & communicative, with a strong ability to work seamlessly across business teams, creative teams, geographies, & languages.
- Highly detail-oriented, with strong project management & organizational skills. You can multitask under pressure to meet deadlines.
- A self starter with eagerness to take initiative & be creative.
- An understanding of SEO best practices is a plus, but not required.
- Business-level proficiency in another language (i.e. French, German) is a plus, but not required.
Compensation & Benefits:
- Final salary will be determined by the candidates experience, knowledge, & skills. Salary reflected does not include equity or variable pay, where applicable.
- Salary Range: $85,000 - $110,000 per year
- We are proud to offer a generous & comprehensive benefits package, including free medical plans & 401K matching.
Were Via, & we build technology that changes the way the world moves. We pioneered the TransitTech category to ensure that the future of transportation is shared, dynamic public mobility the kind that reduces carbon emissions across congested cities, minimizes reliance on private cars, & provides everyone with accessible, efficient, & affordable ways of getting around.
We created the first end-to-end TransitTech solution for cities & transit agencies, offering world-class software, service design, & operational expertise to fundamentally improve the way the world moves.
Via was founded with the guiding principle that we go further when we go together. We are dedicated to building a diverse, inclusive & authentic workplace. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. All backgrounds, identities, & voices are welcomed & celebrated at Via.
Ready to join the ride?
Via is an equal opportunity employer.
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