Noom is on a mission to help people live better, longer. Were a consumer-lead digital health company, connecting people to content, coaching, community, & clinicians, to build lasting habits & live healthier lives. Were a high-growth organization powered by science, technology, & world-class talent. When you join Noom, on any team, whether fully-remote or in one of our offices, youll see the impact of your work on the world.

Our Marketing Team
Nooms Marketing team is committed to driving growth through strategic, data-driven campaigns that connect people to our life-changing products. Within Marketing, our Growth Marketing team plays a critical role in acquiring new users & optimizing the performance of our marketing investments across channels.

About the Role
As we continue to grow, were seeking a Senior Marketing Data Scientist to optimize marketing effectiveness, forecast the impact of ad spend, & enhance our attribution models. This role is ideal for someone with a strong background in statistics & machine learning, particularly within marketing analytics & forecasting.

You Will

• Develop & improve Multi-Touch Attribution (MTA) models in collaboration with marketing channel managers & external vendors

• Build & refine Marketing Mix Models (MMM) to assess the contribution of various marketing channels to business outcomes

• Forecast the impact of marketing spend on customer signups across multiple product lines

• Analyze data & extract actionable insights, offering recommendations to both marketing & finance stakeholders

• Apply advanced statistical methods, including Bayesian modeling & pattern recognition, to improve forecasting accuracy

• Collaborate closely with the finance team on forecasting & projections to ensure model consistency & enhanced methodologies

• Work with large datasets using Python, SQL, & tools like Pandas & NumPy to derive insights

About You
If youre interested in shaping the future of health by advancing data-driven marketing strategies, this role may be for you!

You Have

• 5-7+ years of experience in marketing analytics or data science, ideally in a B2C environment

• Strong proficiency in Python & SQL, with practical experience using Pandas, NumPy, & Jupyter Notebook

• Familiarity with documentation & development tools like Confluence, GitHub (including PRs), & Notion

• Deep understanding of machine learning & statistical methods for marketing analytics

• Expertise in Bayesian modeling & pattern recognition for forecasting & attribution

• Proven success in building & refining MTA & MMM models

• Experience collaborating cross-functionally with marketing, finance, & external vendors

• Background in statistics, econometrics, mathematics, data science, or a related field

What Makes This Job Amazing

• High-impact role that directly influences marketing strategy & business outcomes

• Collaborative, mission-driven team focused on whole-person health

• Access to large-scale data & the opportunity to solve complex, meaningful problems

• Opportunity to work at the intersection of data science & marketing innovation

Base Salary

• The US base salary range for this full-time position is $160,000 - $216,000.

• The range displayed on each job posting is based on Nooms estimate as of the date of publication & reflects the minimum & maximum target for the position for US-based candidates. The actual placement of the candidate within the range is based on factors including (but not limited to) relevant experience & training, assessment of functional skills & behavioral competencies, role scope, & location. This range is not inclusive of any discretionary bonus or equity package.

Other Elements of the Rewards Package

• Noom offers a comprehensive & generous total rewards package. This generally includes a discretionary performance-based bonus, stock awards, healthcare, disability & retirement benefits, paid holidays & paid leave, & various wellness programs, etc.

Location

• This position is a hybrid role, with 2 days a week on-site preferred in our New York, NY office

More About Noom
Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change & psychology, to help people build lasting habits & live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, & more, we serve millions through health plans, employers, & direct-to-consumer offerings. As a trailblazer in the world of health & wellness, Noom makes healthy living easy, fun, & deeply rewarding.

Join us in shaping the future of health. Whether you're remote or in-office, youll be part of a passionate, mission-driven team working to make the world a healthier placeone habit at a time.

Noom is proud to be an Equal Opportunity Employer, & all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity & reasonable accommodation for individuals with disabilities.