ABOUT Napkyn

Napkyn is a fully accredited Google Marketing Platform (GMP) sales partner. We help brands build stronger digital connections with consumers through nimble & strategic engagement models, providing advertising & data strategy, training, technology design & hands-on campaign management.

As a Kepler Group company, Napkyn draws from Kepler's strategic, technology-and data-driven marketing expertise to provide world-class Google marketing support.

The Napkyn team is guided by Keplers values:

• Kepler prides itself on being a great place to work.  In fact, were proud to share that AdAge just recognized Kepler as the #7 Best Place to Work, validating our investment in our team & our clients.
• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, & how we're responding to challenges we face. 
• We're growing. For you, that means unparalleled growth opportunities & a role in shaping the direction of the company. 
• We're fun, authentic, empathetic, & ever-in-motion. You'll work with & learn from the smartest people in the industry & have a blast doing it. 
• We're human. You'll have an option to join Employee Resource Groups, DEI initiatives, & altruism efforts to bring positive societal impact.

Napkyn Summary: 

We believe in a world where data stimulates growth, creativity & inspiration. A world where people & technology work in concert to create new outcomes, new opportunities, & new customer connections.

We believe that data, harnessed properly, can spark powerful consumer insights, business transformation & marketing innovation.

We are a full stack Google partner with a 14 year track record of delivering solutions to leading brands across multiple industries. 

Why You Will Love This Role: 

You are excited about helping brands leverage data as a superpower. 

You will work alongside a diverse team of strategists, engineers, data scientists, & marketing execution experts who help our customers activate & apply their data superpowers at speed & scale to:

• Understand, communicate & connect deeply with their customers needs & desires 
• See around corners to identify threats & opportunities 
• Adapt & innovate at the speed of light 
• Leap over their competition from a single data-driven insight 

THE TEAM

Marketing Systems Strategy is a team of fast-moving technologists & consultants operating at the leading edge of the adtech/martech ecosystem. The team leads innovation, education & consultation across three primary pillars: internal systems, client systems & data strategy. 

Marketing Systems Strategy asks for comfort with ambiguity, a desire for autonomy, enjoyment with developing new skills & knowledge & learning from other industry experts, & a desire to help others. Marketing Systems Strategy provides team members with the opportunity to drive team direction & flex entrepreneurial skills as needs change. Team members are comfortable managing workloads across multiple projects & account teams simultaneously & collaborating with multiple team members, while driving critical technical initiatives at the tip of the industry (data privacy, tracking, platform changes, etc.) that directly impact the direction of Napkyn services.

WHAT YOU WILL DO

• Leverage your combination of marketing strategy experience, technical expertise, & deep knowledge of media & data platforms platform to develop custom marketing activation solutions, designed to deliver incremental business impact
• Partner closely with client account leads & media delivery teams to proactively identify potential opportunities for clients to drive enhanced campaign performance
• Partner closely with business development team to support new business pitches
• Monitor industry trends & support development of POVs of the highest priority technical issues in the ecosystem
• Provide ideation & recommendations for internal products & workflow improvements
• Support evaluation & evangelization of new technologies & strategies resulting from technological & legislative changes

PROJECT EXAMPLES

• Partnering with client media, data & analytics teams to develop custom bidding algorithms leveraging combination of available client data & media data all activated through media platform APIs
• Partnering with client media, data & analytics teams to enable custom MMM capabilities leveraging Keplers internal MMM tools
• Partnering with client media, data & analytics teams to design automated data tracking & campaign operations workflows aligned with clients existing data stack
• Provide an internal review of a client teams tag architecture to identify issues or gaps, & develop recommendations to improve stability & introduce new targeting or attribution options
• Work with data science & client teams to develop documentation & process for existing tools, & identify areas for improvement
• Evaluate manual adjustments such as naming convention additions, URL parameter updating or tag wrapping & identify options to reduce non-standard work or develop automation
• Guide the integration of S2S/Conversion APIs
• Winning a battle with a complex Excel formula that just wont seem to do exactly what you need it to

REQUIRED SKILLS AND EXPERIENCE:

• 3-5+ years of experience within marketing & data systems 
• Required: Deep experience in ad servers and/or buying platforms, programmatic ecosystem, tag management, measurement & analytics tools, & comfort with mid-senior level client communication
• Preferred but not required: knowledge of ad tech data systems, privacy initiatives, data management tools, general programming & computer science skills, especially JavaScript & HTML/CSS or cloud computing
• Interest & passion for ad tech, data architecture, complex, abstract problem solving, independent & consultative work, eagerness to learn & apply new concepts to challenging technical situations

CHARACTERISTICS NEEDED TO SUCCEED IN THIS ROLE 

• Strong communication & presentation skills
• Proven creative problem-solving approach & strong analytical skills
• A valued team member, who upholds Napkyns values & professional integrity at all times
• Articulate & confident presenter
• Ability to effectively prioritize tasks
• Excellent business writing & communication skills
• Analytically minded
• Self-motivated with lots of energy
• Outgoing, positive thinker
• Flexible, versatile & proactive
• Open, honest & direct, is comfortable giving & receiving constructive feedback

Start Date: Position is open immediately

Reporting directly to: Andrew Toledano, Chief Revenue Officer

Allocation: 100%

Location: Hybrid - based in NYC

Napkyn  welcomes & encourages applications from people with disabilities.  Accommodations are available upon request for applicants in all aspects of the selection process. We are committed to diversity of background, thought & experience, & we work to create an environment in which all our employees thrive by bringing their authentic self to work.

Transparency is fundamental to Keplers & Napkyn's culture. Our compensation strategy is designed to attract, reward, & retain the talented employees that drive Keplers growth & success. We aim to offer competitive direct compensation & a rich indirect compensation program that demonstrates the value we place on our employees & their wellbeing.

Total Compensation:       

• Base Salary: $85,000 - $106,300
• Target Annualized Discretionary Bonus: 10% ($8,500 - $10,600)
• Target Total Cash: $93,500 - $116,900

Benefits:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $125/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $200/yr Home Office Equipment Stipend
• $800/yr Annual Learning Stipend
• $1,500/yr Annual Education Stipend
• Parental Leave - 12 week primary caregiver / 4 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Please note that, at this time & for this position, we cannot accommodate long term future sponsorship needs for US work authorization but can accommodate OPT STEM extensions. Please note in your application, if you fall under this category.

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