As the Senior Manager of Paid Search, you will be responsible for the largest channel across our brands as part of the North America team. You will lead a team of search experts & help us scale cost-effective customer acquisition & reactivation campaigns across multiple search & biddable product categories. Reporting to our Associate Director, Growth Marketing, you will help develop & execute the strategic plan, use analytics to inform decisions, & drive execution to optimize a significant marketing budget against company goals. 

This role is a high-performance/high-impact role with the opportunity to work with teams across the organization from Brand, Discounts, Creative, & Analytics. To kick things off, we would like you to focus on SEA & content as Strategic Investments, & work with our in-house SEO experts & agencies to find synergies to bring high-quality customers to the business. Lead the development of the roadmap & execute key campaigns across our meal kit brand portfolio (HelloFresh, Green Chef, & EveryPlate).

You will  

• Plan, design, & execute campaigns from execution to completion.
• Lead day-to-day execution of search engine advertising campaigns including keyword research, researched content gap recommendations, strategic optimization of existing content, competitor analysis, and  site improvements
• Be responsible for all campaign management, budgeting, & optimization
• Create automated dashboards, run reports, measure performance, conduct post-analysis of editorial initiatives, & share insights with stakeholders to ensure teams are pacing to meet goals
• Execute tests across search portfolios to optimize in-house systems & algorithms to grow the scale & efficiency of our search marketing programs.
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.(targeting, optimization, creative direction, etc.)
• Work with Brand Team to oversee & provide feedback for paid search ad copy

You are 

• Obsessed with growth while not being afraid to get your hands dirty 
• Passionate about deducing consumer experience & what signals Google uses to evaluate information
• Persistent & have bias-to-action with a track record of performance. Interest in other growth/performance marketing channels is a plus
• A natural hustler with a contagious can-do attitude who thrives in fast-paced environments
• An expert in search bidding strategies & understanding auction dynamics & objectives including tCPA & tROAS
• Gifted with analytical capabilities & the ability to turn trends into actionable insights & hypothesis
• Responsible & love owning projects from start to finish
• A great communicator & truly a team player
• Proactive & enjoy coming up with new ideas & can explain your rationale
• Strong analytical skills; able to use data to optimize day-to-day performance & run split-testing campaigns.

You have

• A bachelors degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
• 6+ years of experience in Paid Search, either from an agency or client-side role
• 4+ years experience in team management & leadership roles
• Knowledge of Paid Search bidding, targeting, & optimization.
• Familiarity with tag management & app tracking setup & troubleshooting.
• Experience managing campaigns in other Paid Search campaign types: Shopping, App Campaigns, Discovery, etc.
• Experience working with performance marketing metrics & platform reporting.
• Strong analytical ability & problem-solving skills. Able to use data to optimize day-to-day performance.
• Strong organizational skills & project management ability
• Google & Bing Ads certified

Youll get 

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.