At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. 

Our unique data & solutions empower over 4,300 customers globally, including industry giants like Google, eBay, & Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, & we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical & good people.

Were looking for a Field Marketing Manager who will manage & execute Similarwebs ABM & marketing campaigns for both physical & digital activities in the Americas. As a core member of the Marketing team, this role will have a great deal of autonomy to develop a framework for repeatable execution of revenue-driving events & programs that support the Amercias pipeline goals. This role will report to the Director of Field Marketing. 

Why is this role so important at Similarweb?

Americas is one of Similarweb main target markets, therefore its crucial for us to have a strong marketing presence in the region. The opportunity in this role will be to help to develop & execute the marketing strategy in the regional, working closely with the regional leaders, the local sales team, & global marketing partners. 

So, what will you be doing all day?

Your role as part of the Marketing team means your daily responsibilities may include:post-event follow-up, social, etc. with our global marketing team

• Manage marketing campaigns for the region, including but not limited to webinars, landing pages, videos, advertisements, & creatives
• Work directly with sales to support territory planning & marketing alignment within the region or team
• Develop & implement target account strategy to support account-based selling & meet Strategic Account Teams sales targets
• Develop, implement, & update, jointly with sales, pipeline generation & acceleration programs for specific, targeted accounts & contacts
• Partner with cross-functional team leaders in sales & marketing to drive program strategies, approaches, & success criteria metrics
• Work closely with the global marketing team to ensure campaign alignment, pipeline targets, successful regional deployment of budget & demand generation
• Develop field marketing events & programs consistent with sales goals & market segment messaging & priorities, including client on site days & trainings
• Collaborate with the broader marketing team to determine the best campaign plan to support events & other marketing activities
• Ensure all activities achieve standards, adhere to current messaging, & remain within branding guidelines
• Forecast, evaluate measure, & report on marketing campaign effectiveness & ROI
• Ensure lead campaigns are created within SFDC & routed correctly to the Sales teams
• Monitor key marketing performance metrics in SFDC
• Identify customer success stories to achieve maximum exposure & leverage toward both building the brand & providing valuable sales tools

This is the perfect job for someone who:

• 4+ years experience in B2B marketing (preferably SaaS), event/webinar management, field marketing or integrated marketing 
• Go-getter who is motivated to learn & grow in a fast-paced & cross-functional organization. Ability to multitask programs & projects with short timeframes. Competing priorities & ambiguity do not slow you down.
• Problem solver who can anticipate problems, know when to escalate, understand what tradeoffs should be made, & balance the needs of the business with delivering an experience that is valuable to the attendees
• Detail oriented planner with strong project management skills & ability to manage timeline with many moving parts & stakeholders, who can prioritize effectively to drive execution, & with the ability to think on your feet to discover creative solutions
• Well-versed in marketing & sales KPIs & measurement with strong analytical skills to quantify impact in lead & pipeline generation activities 
• Excellent written & oral communications skills & strong interpersonal skills with a focus on relationship building
• Relentlessly high standards
• Experience with MarTech systems such as Salesforce, Salesloft, etc. required
• Ability to travel to events & activities within the US (required)

**At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.**

The base salary range for this position in New York City is $86,720 to $132,000 + benefits including: medical, dental & vision insurance, 401K plan, potential equity, employee stock purchase plan & paid sick & parental leave.

Individual compensation is based upon a number of factors, including qualifications & relevant experience.

The base salary range above is for the New York City metro area, & could vary for candidates in other locations.

Why youll love being a Similarwebber:

Youll actually love the product you work with: Our customers arent our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said the product. Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

Youll find a home for your big ideas:  We encourage an open dialogue & empower employees to bring their ideas to the table. Youll find the resources you need to take initiative & create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, & offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings & happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether its Career Week, personalized coaching, or our ongoing learning solutions, youll find all the tools & opportunities you need to develop your career right here.

Diversity isnt just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity & experience. We believe our culture of equality & mutual respect also helps us better understand & serve our customers in a world that is becoming more global, more diverse, & more digital every day.

Please note: Were unable to sponsor employment visas at this time.

#LI-DC #LI-Hybrid