We are seeking a dynamic Healthcare Product Marketing Manager to join our team.  This role is pivotal in shaping the positioning, messaging, & go-to-market strategies for CLEAR Verified, our B2B identity product, with a specific focus on the Healthcare industry.  You will work cross-functionally with our Product, Business Development, & Marketing & Communications teams to drive revenue & enhance our market presence.

What you'll do:

• Develop & refine product positioning & messaging that resonates with our target audiences & differentiates our products in the market
• Partner with our Healthcare team on full go-to-market planning
• Create compelling sales & marketing content to support positioning, garner adoption, & capture revenue
• Conduct market & competitor analysis to inform strategic decisions & product direction
• Support the sales team with the appropriate materials & training to drive successful sales conversations
• Manage product launches & ongoing marketing strategies to ensure alignment with business objectives
• Measure & report on the effectiveness of marketing campaigns & strategies, adjusting as necessary to optimize results

How you'll measure success:

• • Assess the effectiveness of healthcare product launches, sales enablement, & time-to-market execution to drive adoption among key stakeholders, including healthcare providers, payers, & technology partners
  • Track the impact of healthcare-specific messaging by analyzing brand awareness, content engagement, & win/loss performance in competitive deals
  • Leverage industry feedback to refine go-to-market strategies & measure our competitive edge in the healthcare space to ensure alignment with healthcare partner needs & end-user needs
  • Analyze user adoption, feature engagement, & expansion revenue to ensure healthcare organizations maximize the value of our solutions

What you're great at:

• 3-5 years of experience in Product Marketing & 2+ years experience in B2B SaaS
• Previous experience in Healthcare strongly preferred; B2B experience required
• Excellent written & verbal communication skills, including the ability to influence others & to drive clarity & accountability around goals, success criteria, & timelines
• Passion for customers & cross-functional collaboration with direct experience in go-to-market focused roles
• You are a team player, with a collaborative & cooperative work style. You possess time-management & prioritization skills & are excited to roll-up your sleeves
• Work well cross functionally, building strong relationships to effectively partner across the organization to obtain shared success
• Strong project manager with the ability to coordinate efforts across multiple teams & priorities

How You'll be Rewarded:

At CLEAR we help YOU move forward - because when youre at your best, were at our best. Youll work with talented team members who are motivated by our mission of making experiences safer & easier. In our offices, youll enjoy benefits like meals & snacks. We invest in your well-being & learning & development with our stipend & reimbursement programs. 

We offer holistic total rewards, including comprehensive healthcare plans, family building benefits (fertility & adoption/surrogacy support), flexible time off, free OneMedical memberships for you & your dependents, & a 401(k) retirement plan with employer match. 

The base salary range for this role is $105,000-$120,000, depending on levels of skills & experience.

The base salary range represents the low & high end of CLEARs salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience & performance. The range listed is just one component of CLEARs total compensation package for employees & other rewards may include annual bonuses, commission, Restricted Stock Units

About CLEAR

Have you ever had that green-light feeling? When you hit every green light & the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 27+ million passionate members & hundreds of partners around the world, CLEARs identity platform is transforming the way people live, work, & travel. Whether its at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, & more seamless experiences - making them all feel like magic.

CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.

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