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This role is pivotal in driving the effectiveness & efficiency of Vimeo B2C marketing initiatives through the strategic management of technology, process optimization, & project management. Your day-to-day work will include building email marketing campaigns, optimizing platform configuration & set-up, troubleshooting campaign & data issues, working closely with numerous internal teams, & interacting with several third-party vendors.
What youll do:
Marketing Technology Expertise:
- Assist with the evaluation, implementation, & management of marketing technology systems & integrations.
- Optimize & audit existing systems to ensure maximum efficiency.
- Design tactical approaches for implementing new products & solutions.
- Assist with the management of relationships with technology vendors.
Marketing Campaign Management:
- Own email template builds for both Ad Hoc, Automated, & API-triggered emails
- Ability to troubleshoot & optimize email template code, i.e. HTML, CSS, Scripting
- Collaborate with marketing & product teams to ensure all campaign requirements are understood & implemented correctly
Analytics & Reporting:
- Develop & maintain reports & alerts for Email engagement & Operational performance.
- Measure team-wide efficiency leveraging agile methodologies & principles.
- Provide valuable insights to stakeholders to drive informed decision-making.
Process Optimization:
- Review, update, & create processes to enhance efficiency.
- Understand objectives for each campaign & advise on the best way to build customer journeys, segmentation, & personalized content.
- Ensure campaigns adhere to standard processes & quality standards.
Qualifications:
- 3-5 years in a marketing operations role with a focus in B2C marketing
- Strong Proficiency with B2C marketing technology platforms, ex. ESPs, CDPs, Deliverability Tools, Email Render Testing Tools, etc. Bonus: Salesforce Marketing Cloud, Simon Data, Validity, Litmus.
- Strong Proficiency with HTML, CSS, Scripting. Bonus: SQL
Experience using project management software. Bonus: JIRA, Asana & Airtable.
- Strong analytical skills with the ability to translate data into actionable insights.
- Exceptional organizational & project management abilities, i.e. time management.
- Excellent communication, interpersonal, & collaboration skills.
- Ability to thrive in a fast-paced, dynamic environment while effectively managing multiple priorities at the same time.
Targeted Base Salary Range: $100,800.00 to $154,000.00
The base salary range listed above is for candidates located in the U.S., including the New York City metro area.
At Vimeo, we strive to hire & nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment & a candidates home base.
Base salary is just one component of Vimeos total rewards philosophy. We offer a wide range of benefits & perks that appeal to the variety of needs across our diverse employee base! Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, & more.
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About Us:
Vimeo (NASDAQ:VMEO) is the worlds most innovative video experience platform. We enable anyone to create high-quality video experiences to connect better & bring ideas to life. We proudly serve our growing community of nearly 300 million users from creative storytellers to globally distributed teams at the worlds largest companies. Learn more at www.vimeo.com.
Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse & global community. Were proud to be an equal opportunity employer where diversity, equity, & inclusion is championed in how we build our products, develop our leaders, & strengthen our culture.
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