HelloFresh is seeking a dynamic Senior Director of Product to lead our Advertising Technology team within the Marketing Tech  Alliance. This is a critical leadership role focused on optimizing our ad tech & marketing strategies, ensuring efficient media spend, & driving measurable business outcomes. The role is currently open due to a potential leadership transition, & we are proactively building a talent pipeline to ensure continued success in this domain.

As a leader in this space, you will play a key role in managing a $1.2 billion advertising budget, with direct oversight of $400 million in ad spend, driving performance through ROAS (Return on Ad Spend) & enhancing customer value through marketing attribution & automation.

You will  

• Develop & execute a best-in-class advertising technology strategy, optimizing our marketing investments & ensuring alignment with business goals.
• Lead & mentor a high-performing product team (6-7 people directly), fostering a culture of accountability, collaboration, & innovation
• Drive the implementation of a new advertising attribution mechanism & spearhead automation of search advertising by year-end
• Collaborate with cross-functional teams, including marketing, data science, engineering, & executive leadership, to enhance our ad tech stack & measurement capabilities
• Leverage data-driven insights to refine ad strategies, improve campaign performance, & enhance marketing automation capabilities
• Stay ahead of industry trends, ensuring HelloFresh remains at the forefront of marketing innovation & advertising efficiency

You have

• Proven expertise in ad tech, ideally with experience in the field within the last five years
• Strong leadership skills, with the ability to guide & hold teams accountable while fostering autonomy
• Experience managing large-scale ad budgets, optimizing media spend, & improving marketing ROI
• Strategic mindset, capable of balancing high-level vision with executional excellence
• Excellent communication & stakeholder management skills, with the ability to influence at all levels of the organization

Youll get 

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.