Senior Associate, Brand Marketing - 3 Month Contract

New York, NY

Hybrid In Office/ Remote  

ABOUT BARK 

Here at BARK, we love dogs & their people. Were looking to make all dogs happy throughout the entire world (were not kidding). Think Disney for dogs -- we make magic for dogs & their people through our products, events, & experiences. 

Our ambition level is high, the opportunity is huge, & our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats & clever toys. Since then, we've shipped more than 70 million toys & treats to the dogs across the world & use all of that direct customer feedback to inform new initiatives & ways to make magic between dogs & their people. Weve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

THE TEAM 

At BARK, the Brand Marketing team is behind pretty much everything you see, squeak, sniff, or scroll. We dream up the look, feel, & voice of the brand, lead the charge on new product ideas & category shake-ups, & bring it all to life across every channel - from retail shelves to Instagram feeds. We also run PR & organic social, making sure the world hears (and howls for) what we're up to. In short: we turn big ideas into dog-happy realities & make sure BARK shows up with heart, humor, & a tail wag everywhere we go.

WHO WERE SNIFFING FOR 

Were sniffing for a creative, results-driven marketer with a passion for brand storytelling & data-backed decisions. You love collaborating across teams, juggling multiple priorities, & turning insights into meaningful campaigns that get tails thumping. You take initiative, but youre humble, curious, & always looking for ways to make things betterfor dogs & their humans. Youll thrive in our fast-paced, ever-evolving pack if you're obsessed with good ideas, inspired by measurable impact, and, of course, if you must love dogs.

KEY DUTIES 

Brand Channel Marketing Support

• Help execute brand campaigns across CTV, OOH, digital video, print, & experiential media channels
• Coordinate with internal teams & external agencies to track asset needs, timelines, & approvals
• Manage day-to-day logistics & support campaign planning & execution

Brand Health & Performance Measurement

• Own key brand tracking tools including NPS, brand lift studies, & third-party brand performance reporting
• Partner with analytics to distill insights & track effectiveness of brand investments
• Maintain monthly brand performance scorecards & contribute to learning agendas

Integrated Marketing Support

• Own & update the Integrated Marketing Calendar & help lead weekly team communication of updates
• Assist in building & organizing media & campaign planning decks
• Collaborate cross-functionally with Creative, Media, PR, & Product to ensure alignment across all brand touchpoints

EXPERIENCE 

• 2-4 years of experience in brand marketing, media, or integrated campaign work (in-house or agency)
• Experience working on CPG, DTC, or digitally native brands a plus!
• Familiarity with brand health metrics or working with partners like Nielsen, Ipsos, or Morning Consult a plus!

SKILLS & QUALIFICATIONS 

• .Comfort with marketing analytics tools (Looker, Google Analytics, Sprout Social, etc.) & brand measurement methodologies (Lift studies, NPS, etc.)
• Exceptionally organized with strong communication skills & a proactive mindset
• Passion for storytelling, brand-building, & - most importantly - dogs

Commitment to Innovation: BARK is dedicated to being at the forefront of artificial intelligence & is committed to driving advancements in this field. We are seeking individuals who share this passion & are enthusiastic about shaping the future of AI. Experience using AI tools is highly valued & openness to learning is a requirement.

This position is a 3 month temporary position. It is located on-site at our office in New York City. 

COMPENSATION

• The hourly rate for this position is $45-$55/hr

**This compensation range is based on BARKs good faith estimate as of the date of this posting & may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills & expertise.