Director, Technology Strategy at Rapp In NYC

Director, Technology Strategy
Rapp // innovators, integrators & implementers

RAPP New York is looking for a Director, Technology Strategy to join our award-winning Technology team.

WHO WE ARE:

We are RAPP world leaders in activating growth with precision & empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, & empathy to foster client growth. We champion individuality in the marketing solutions we create, & in our workplace. We fight for solutions that adapt to the individuals needs, beliefs, behaviors, & aspirations.

We foster an inclusive workplace that values diversity & emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content & connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, & our award-winning technologists & creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.

Part of Omnicoms Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, & data & marketing scientists across 15+ global markets.

RESPONSIBILITIES:

Identify transformation opportunities driving marketing efficiency, effectiveness, or agility benefits to clients.

Interview process owners, stakeholders, SMEs, & lead design sessions in prototyping new ways of working to enhance business processes, operations, & information process flow using automation.

Perform cost-benefit & return on investment analyses for proposed systems to support decision-making.

Understand marketing business objectives & goals, forming roadmaps & iterative delivery plans to enable demonstrable outcomes.

Define Marketing Technology & operational landscape required to deliver against that vision.

Implement transformation programs based on target state vision, covering technology implementation, operational change, strategic business goals, & leading workshops.

Identify & execute a portfolio of strategic initiatives & projects that deliver desired growth, transformation, capability development, & value creation.

Ensure ongoing development & deployment of best practices & world class capabilities across the organization.

Partner across key functional areas to deploy transformational change leadership practices including training on change management excellence, & develop specific change management strategies, supporting project change management plans, & leverage pulse surveys & focus groups to stay attuned to the organization.

REQUIREMENTS:

Bachelors Degree in Marketing or Computer Science (will accept 2 years of professional experience as an Account Manager or Product Manager at an advertising agency in lieu of a Bachelors), plus an additional three years of experience in the position offered or as a Product or Technology Manager at an advertising agency.

Three years of the required experience must have included: marketing technology platforms including Salesforce Marketing Cloud, Braze, Hubspot, Marketo, Adobe Experience Cloud, & Sitecore; data science technologies including Google Cloud Platform, Azure, TensorFlow, SageMaker, Alteryx, & IBM Watson Studio; creative management platforms including Google Campaign Manager 360, Wrike, Canto, Bynder, Celtra. BannerFlow, Screendragon, Flashtalking, & Innovid; creative management automation; real-time decision technologies including Pega & RedPoint; revenue management of strategic data & technology initiatives; & creation of frameworks for measurement & implementation of technology transformation.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections & collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary & comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, & personal days & positive activism days, paid parental leave & disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $150,000 - $180,000. This range is specific to NYC & multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience & training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.