Convene is an Equal Employment Opportunity Employer & we believe that diverse teams are the best teams. We live our values of GRIT (Genuine, Relentless, Integrity & Teamwork) & strive to create an inclusive & equitable workplace where everyone can be their true selves, where we all show up for each other. In line with our goal to be 1% better every day, we are committed to listening, learning, growing & improving. We welcome applicants from all backgrounds, experiences, abilities & perspectives to join us on this journey. 

Senior Director, Brand Marketing | New York City

This is a new, strategic role, joining the newly formed Convene Hospitality Group at a key moment of brand growth. The role will focus on centrally driving the brand strategy, commercial marketing approach & key brand activations for a growing portfolio of brands, including Convene & etc.venues, as well as stunning one-of-a-kind event spaces & special projects. The Senior Director of Brand Marketing will report directly to our SVP of Brand Marketing. 

Responsibilities/Duties

• Create, lead & execute a brand marketing vision, strategies & commercial campaigns to drive innovative thinking, brand awareness & business objectives, including development of brand architecture, brand differentiation, & integrated brand marketing plans in conjunction with agencies & other cross-functional partners.
• Support SVP, Brand Marketing in defining & delivering client experience touchpoints & extensive brand toolkits, including brand overviews & approaches to social media, tone of voice, art direction, music, etc.  

Develop & build consensus for insight-driven cultural partnerships & brand activations, ensuring that we activate ideas to maximize impact all across owned, earned & paid channels, including PR, digital, content +  events.

• Oversee & set priorities for Regional Marketing Managers to execute guest experience touchpoints & seasonal plans, ensuring they are delivering on brand objectives, pushing creative thinking & delivering best practices across multiple locations. Manage creative agency; support direct report in managing digital marketing + website development agencies. 
• Support pre-opening plans for new spaces, including conducting RFPs for local agencies & onboarding/supporting regional marketing managers. 
• Develop partnerships that amplify brand positioning while driving awareness with new target markets. 
• Streamline & manage systems for team to report KPIs monthly, quarterly & annually for all stakeholders in conjunction with marketing managers. 
• Manage brand budgets, including detailed tracking & monthly finance meetings to ensure fiscal accountability. 

Qualifications:

• Extensive, progressive brand marketing experience, ideally in the hospitality industry. 
• Someone with a passion & knowledge of culture, design, meetings/events & the hospitality industry who has their finger on the pulse & connections to create compelling new brands. 
• An experienced brand marketer who will serve as brand guardian, creative campaigner thinker, & proactive brand builder. 
• An executive presence who can capably interact with senior leaders, speak to budgets, communicate with multiple stakeholders, galvanize small teams & execute a vision. 
• Versed in best practices & key technologies/software related to website, digital marketing, social media, & public relations.

Education/Formal Training:

• Bachelors Degree or Equivalent

Experience:

• 10 years related experience; hospitality brand building experience preferred
• Exceptional team leadership skills; ability to motivate & inspire teammates to achieve or exceed goals

Travel Requirements:

• Moderate travel, as needed.

Compensation:

The above job definition information has been designed to indicate the general nature & level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, & qualifications required of employees assigned to this job. Job duties & responsibilities are subject to change based on changing business needs & conditions.

Base Salary:

Salary Min: $140,000 Salary Max: $150,000

This role is also eligible for Convene's annual incentive performance bonus plan.

This information reflects the anticipated base salary range for this position based on current national data. Minimums & maximums may vary based on location. Individual pay is based on skills, experience & other relevant factors. 

Who We Are:

Convene is a global hospitality company that manages a growing portfolio of lifestyle brands focused on revolutionizing the way people meet, work, & gather. It creates hospitality-driven experiences & uniquely designed destinations across its various brands with the singular mission of fostering human-to-human connection.The Convene portfolio comprises Convene, etc.venues by Convene, & Convene Signature, offering clients multiple products including event venues, meeting rooms, flexible office spaces, & building amenity centers. With hospitality at its core, each brand & product offers on-site culinary, in-room A/V, production services, & dedicated hospitality staffing resources.As the largest single provider of dedicated meeting & event venues in the U.S. & UK, & with a growing footprint of flexible office space, the Convene portfolio has a network of nearly 40 locations across nine global cities.
Learn more at https://convene.com/.

Were Here For You: 

At Convene, youll receive:

Health & Wellness

• Excellent health coverage for you & your family starting day one
• 24/7 virtual care through Centivo Care
• Employee Assistance Program: emotional well-being & support for everyday life
• Fertility & family planning through Kindbody

Time Off & Work-Life Balance

• Generous paid time off plus time off for your birthday
• A Holiday closure each year to allow all employees to unplug & recharge
• Paid time off for new parents: maternity, paternity, adoption

Financial Support & Benefits

• 401K plan with company matching
• Financial support for education: for attending conferences, taking courses, or gaining certifications

Professional Development & Recognition

• Continuous professional & personal development support
• Employee recognition & reward programs to mark achievements & milestones

Community & Impact

• Opportunities to volunteer, donate, & participate in community give-back initiatives
• The opportunity to have a significant impact on your team & the business in the work that you do

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