Looking for a job to get you out of bed?

Casper is seeking a Specialist to join the Brand Marketing & Communications Team. The Brand Marketing & Communications team sits across the marketing organization, driving cross-functional marketing strategy & collaborating on a range of initiatives to grow the business. As a member of the Brand Marketing & Communications team, the specialist will partner with all aspects of the organization, including promotions, acquisition & retention marketing, creative, communications, legal, & tech.  

The ideal candidate is a proactive contributor, creative thinker, highly detail-oriented & organized with experience in digital and/or offline marketing, advertising or project management. Were looking for teammates who are curious, goal-oriented, collaborative, & excited to drive Caspers mission forward.

Casper (Casper.com) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep productsincluding mattresses, pillows, bedding, & furnituredesigned in-house by the Companys award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper has Sleep Shops across North America & its products are available at a growing list of retailers.

We are deeply committed to building a diverse & inclusive workforce so that we represent all those who dream big equally.

When youre not catching zzzs, this is what youll do...

Promotions (50%)

• Play an integral role on the marketing team, working closely with many other Casper teams (such as legal, retail, tech & creative) to bring promotions, projects & business initiatives to life.
• Own promotional campaigns from ideation to launch including briefing & creative development
• Monitor the competitive landscape & contribute to ongoing research & monthly reports
• Support ongoing weekly progress & performance reporting for integrated marketing projects & share learnings with cross-functional partners

Social (35%)

• Become an expert on Caspers products & brand identity to respond to all social media inboundsDMs, customer inquiries, & hilarious reviewsacross Caspers Facebook, Twitter, & Instagram channels
• Contribute to customer-centric social campaigns to help grow WOM/mentions & harness brand evangelists
• Organize our social media management tool & track all user-generated content & document memorable interactions to build robust content library
• Serve as liaison between Marketing & Customer Experience team to bridge the gap between touchpoints & provide recommendations on larger company-wide customer support integrations

PR & Influencer (15%) 

• Respond to day-to-day press/influencer inquiries & product requests & assist in the execution of press, consumer, influencer, & experiential events
• Identify emerging awareness opportunities, including areas such as executive thought leadership, product placement, influencers
• Oversee continued development of comprehensive library & database of resources (press page, fact sheets, etc.)
• Leverage resources to measure & track communications results & creating recaps & reports to share learnings

Our dream candidate is/has...

• Bachelors degree
• Minimum 2 years work experience on a fast-paced marketing team and/or managing complex, multi-faceted projects
• Highly organized with a passion for detail & ability to adapt quickly to change
• Excellent interpersonal skills with ability to influence & build strong working relationships at all levels
• Strong analytical skills with the ability to streamline & structure many moving pieces
• Nice to have: Proficient in Coda or other project management tools
• This is a hybrid role, requiring that you work 2 days per week based at our spacious 3 World Trade Center office.

Targeted Annual Base Salary Range: $65,000-75,000 USD

Caspers compensation philosophy ensures that the actual base salary is based on factors including but not limited to skills, education, experience, special training, time in position, and/or years of service. 

We recognize that annual base salary is just one part of a total rewards package. In addition, we offer a comprehensive benefits package, wellbeing resources, & other perks including:

• Participation in our HQ bonus program for some splurging
• Medical, vision, & dental insurance to help you with those coughs or cavities (too many waffles)
• Unlimited vacation policy. We believe in the power of rest so take the time you need to recharge.  
• A full gifted bed set when you join & product discounts for friends & family!
• & more!

If you dream about this stuff this job is probably right for you.  We look forward to learning more about you!

#LI-HYBRID