RAPP New York is looking for a Director, Analytics Enablement to join our award-winning Marketing Sciences team.

WHO WE ARE:

We are RAPP world leaders in activating growth with precision & empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, & empathy to foster client growth. We champion individuality in the marketing solutions we create, & in our workplace. We fight for solutions that adapt to the individuals needs, beliefs, behaviors, & aspirations.

We foster an inclusive workplace that values diversity & emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content & connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, & our award-winning technologists & creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.

Part of Omnicoms Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, & data & marketing scientists across 15+ global markets.

YOUR ROLE:

The Director, Analytics Enablement supports the collection & activation of analytics data across RAPP client projects, providing technical solutions to fulfill measurement & reporting goals.  This person will architect, document, implement, & maintain tracking architecture, tag management, conventions, & taxonomies, & martech platforms including analytics & digital media.  Additionally, the Director will act as a resident expert on the collection of accurate data through experience in a variety of platforms including ESPs, digital media, web analytics, & tag management systems.  At RAPP, Analytics Enablement exists at the intersection between analytics & technology, as a critical capability of our Marketing Sciences division.

YOUR RESPONSIBILITIES:

• Directly interfaces with client & partner contacts, communicating in a manner to inspire confidence while maintaining detailed documentation following all discussions
• Authors client-facing business-centric documents including BRDs, Use Cases / User Stories, & Issue Post-Mortems
• Co-authors SOWs, scope documentation, & project hours estimates
• Conducts limited team management to ensure work is executed according to department-wide best practices & templates, while not incurring organizational risk in a siloed or non-redundant manner
• Educates clients & agency colleagues on industry changes relevant to analytics & data privacy
• Performs discovery of client marketing & technology ecosystems, business goals, & personnel resources
• Authors & maintains campaign naming & URL tagging conventions & taxonomies
• Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, SA360, ADH, & Ads), other DSPs, Microsoft Ads, Kenshoo, Facebook Ads, Pinterest Ads, Twitter Ads, LinkedIn Ads, Kochava / Branch MMP, & Salesforce Marketing Cloud
• Conceives of tracking architecture for client initiatives & campaigns, producing flow diagrams & technical specifications, thereby allowing both digital & offline interactions to be tracked, analyzed, & optimized
• Authors tracking & tagging implementation documentation for client in-house teams, client/agency partners, & internal development resources, including clear details that can be easily translated into a test plan for tracking QA purposes
• Coordinates tag management implementation & validation through platforms such as Google Tag Manager, Ensighten, Adobe Launch, & ObservePoint
• Provides comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracy

REQUIRED SKILLS:

• At least 7-10 years of analytics & technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm
• An understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, & attribution models
• Experience working in support of digital media analytics, in particular working within the various popular platforms (Google Ads, GCM, DV360, Bing, SA360, Kenshoo, Facebook, & Salesforce Marketing Cloud)
• Experience utilizing tag management systems, including Google Tag Manager, Adobe DTM/Launch, & Ensighten to support the deployment of web & media analytics tracking tags on pageview-based websites, single-page applications, & mobile apps
• Experience administering Google Analytics Universal; Accounts, Properties, & Views, including the creation of Goals, Filters, Custom Dimension/Metrics, & Segments
• Experience administering Google Analytics 4
• Experience configuring Adobe Analytics Report Suites including Classifications, SAINT, & eVars / sProps
• Experience with A/B/multivariate website testing tools including Google Optimize & Adobe Target
• Experience with enterprise taxonomy management tools including Claravine
• Experience authoring SQL to query, load, transform, & retrieve data from various databases including MS SQL Server, Redshift, & PostgreSQL
• Google Analytics Individual Qualification & Adobe Analytics Implementation Certification a plus
• Experience with scripting & other languages including Python, JavaScript, CLI, HTML, CSS, & Regular Expressions a plus
• Experience with environments & services including AWS (S3, EC2, Elastic Beanstalk, RDS) & Azure (SQL Database & blob/file storage) a plus
• Experience with ETL-as-a-service platforms including Datorama, Fivetran, or Alooma a plus
• Innovative Problem-Solving & Commitment: Ability to solve complex measurement & business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, & the wider marketing landscape
• Presentation & Public Speaking: Ability to produce client-ready written documents & presentation decks along with strong public speaking skills to facilitate positive in-person client meetings
• Personal Traits: Ability to execute inspiring work with minimal supervision; passionate about problem solving in the areas of marketing, data, analytics, & technology; excellent verbal & written communication skills

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Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections & collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary & comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, & personal days & positive activism days, paid parental leave & disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $150,000 - $180,000. This range is specific to NYC & multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience & training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.