We are looking to add a Lifecycle Marketing Lead to join our marketing team & support the daily operations & long-term marketing strategy for Acuity Scheduling. Acuity Scheduling, a Squarespace company, allows users to schedule appointments online, taking away the administrative burden of their business & giving customers a seamless booking experience. 

Our flexible scheduling software supports businesses of all types & sizes, from solopreneurs to enterprises in beauty, fitness, wellness, business services, education, & more. As the Lifecycle Marketing Lead, you will lead the development of lifecycle marketing strategy for Acuity, using various channels to guide customers through every stage of their journey - from initial awareness to long-term retention. You will collaborate with the Acuity marketing team & key partners across CRM, product marketing, product, creative & analytics. This role is critical in helping set up Acuity customers for success. Its also a net new role, so there is opportunity to come in & shape this function & build the program from the ground up. 

You will report to the Head of Marketing for Acuity & have the option of working remote (within the U.S.) or on-site (hybrid) at our NYC headquarters.

RESPONSIBILITIES

• Own lifecycle growth strategies & develop an engine for communications that engages & retains customers their journey
• In collaboration with the CRM team, create, test, & maintain high quality email campaigns 
• Become an expert on our customers through user research & product analytics insights
• Analyze customer data to create targeted segments, ensuring personalized & relevant messaging
• Collaborate on the execution of multi-channel marketing campaigns, including email, in-app notifications, social media & partner channels to enhance customer engagement
• Collaborate with Product & Marketing leads to define, manage & execute comprehensive lifecycle marketing strategies for new & existing product initiatives & features. 
• Collaborate with cross-sell team to identify opportunities for Acuity acquisition & upsell 
• Work closely with cross-functional teams, including product, design, growth, CRM, content & marketing. 
• Monitor & assess the effectiveness of lifecycle marketing initiatives, utilizing metrics to inform strategy adjustments & optimize results.

QUALIFICATIONS

• 5+ years in lifecycle marketing or CRM in a data-driven setting, specifically focused on reaching a B2B audience. 
• Experience enhancing customer engagement, conversion & retention through lifecycle marketing tactics. 
• The ability to interpret data, draw insights, & make data-informed decisions
• Strong writing & visual design skills to create compelling content that conveys Acuitys brand voice.
• Familiarity with marketing automation platforms like Sendgrid or Iterable. 
• Experience partnering with product & engineering teams.
• Experience communicating & influencing across an organization 
• Excellent project management & organizational skills
• Collaborative & receptive to feedback, bringing a positive energy to the team

Benefits & Perks

• A choice between medical plans with an option for 100% covered premiums
• Fertility & adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave & up to 12 weeks to care for an ill family member
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 6 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch & snacks
• Private rooftop
• Hack week twice per year

Cash Compensation Range: $105,500 - $170,200 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, & location, among other factors

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), Squarespace employees are eligible to receive an incentive award as part of their total compensation.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands & businesses online. We empower millions of customers in more than 200 countries & territories with all the tools they need to create an online presence, build an audience, monetize, & scale their business. Our suite of products range from websites, domains, ecommerce, & marketing tools, as well as tools for scheduling with Acuity & creating & managing social media presence with Bio Sites & Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, & coworking spaces in the UK, Netherlands, & Australia. For more information about our company culture, visit https://www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives & experiences with the world. Not only do we embrace & celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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