Hi, we're Oscar. We're hiring a Manager to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform & a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselvesone that behaves like a doctor in the family.

About the role:

The Manager of Digital Reputation is responsible for shaping, protecting, & enhancing the organization's perception across all digital channels. This role leads reputation strategy across search, social, third-party platforms, ratings/reviews ecosystems, & online narratives.

Working at the intersection of Communications, Marketing, Brand, & Digital, this leader ensures Oscar Health shows up clearly, consistently, & credibly everywhere people discover, evaluate, or talk about the organization online.

You will report into the VP, Communications

Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings & events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $103,200 - $135,450 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, & annual performance bonuses.

Responsibilities:

Digital Reputation Strategy & Governance

• Develop & own the enterprise digital reputation strategy spanning brand, product, employer reputation, & executive presence.
• Establish governance models, response frameworks, & playbooks for managing online sentiment & reputation risk.
• Partner with PR/Comms to align earned, owned, & shared digital narratives.
• Ensure consistency of messaging & accuracy of company information across all digital channels.

Search Reputation & Online Visibility

• Monitor & manage brand representation in search engines (Google, Bing) & social media engines, including:
  • Knowledge Panels
  • People Also Ask results
  • Reviews snippets
  • Wikipedia & third-party profile accuracy
  • Search sentiment & keyword associations
• Lead initiatives that improve search reputation, organic visibility, & trust signals.
• Collaborate with SEO teams to align reputation goals with broader search strategy.

Ratings, Reviews & Third-Party Ecosystems

• Oversee presence & performance on key third-party platforms (e.g., Google Business, Yelp, TrustPilot, Better Business Bureau, health/finance/industry-specific sites).
• Develop & implement review-generation, response, moderation, & escalation workflows.
• Analyze trends in ratings & reviews to identify operational or experience gaps; collaborate with CX teams on remediation.

Executive & Leadership Digital Presence

• Manage digital identities for key executives, including bios, profiles, thought leadership content, & search presence.
• Ensure accuracy & alignment of executive information across press, corporate assets, & external platforms.
• Partner with Comms to support digital positioning for speaking events, announcements, & media moments.

Social Listening & Narrative Intelligence

• Lead enterprise social listening capabilities to track sentiment, emerging conversations, reputational risks, & thematic trends.
• Synthesize insights into actionable recommendations for leadership, PR, Marketing, & Product.
• Run rapid-response processes for misinformation, crises, or trending negative narratives.

Analytics, Reporting & Continuous Optimization

• Establish KPIs to measure digital reputation health, including sentiment indexes, visibility, authority, & trust signals.
• Build dashboards & present insights regularly to senior stakeholders.
• Identify opportunities to improve perception, strengthen trust, & differentiate the organization online.

Cross-Functional Leadership

• Partner with Legal, PR, Comms, Marketing, CX, & Digital teams to ensure reputation risks & opportunities are understood & addressed.
• Manage vendor & agency partners for monitoring, search reputation, social listening, & content development.
• Mentor team members or cross-functional contributors involved in reputation workflows.

Requirements:

• 4+ years of relevant work experience in digital reputation, digital communications, SEO/SEM, social listening, external communications, or corporate digital strategy.
• 2+ years of experience monitoring, interpreting, & influencing online sentiment & search visibility.
• 1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization & setting up measurable campaigns
• 3+ years of experience identifying new & innovative ways to solve problems through marketing
• 2+ years of experience with search engines, digital ecosystems, social platforms, & reputation management technologies.
• 2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, & getting executive buy in.
• 2+ years of experience creating presentations & presenting to senior leaders

Bonus points:

• Experience managing agency partners or cross-functional project teams.
• Experience in healthcare, insurance, financial services, or another regulated industry.
• Experiencing navigating both B2B & D2C or B2B2C
• Proficiency with tools such as Brandwatch, Sprinklr, Meltwater, NetBase, Google Analytics, GSC, SEMRush, etc.
• Understanding of accessibility, compliance, & privacy considerations for digital content.
• Background in corporate communications, brand strategy, consumer experience, or digital marketing.