Realize your potential by joining the leading performance-driven advertising company! 

As a Measurement Specialist based in New York, you will be responsible for developing & leading measurement strategies to help advertisers accurately measure the impact of Taboola within their broader media mix. You will focus on data-driven insights, attribution methodologies, incrementality testing, & performance analytics to optimize advertisers investments. Working closely with advertiser clients, sales, product, & data science teams, you will ensure that measurement frameworks drive business growth, efficiency, & adoption of Taboolas solutions.

To thrive in this role, you'll need:

• 5+ years of experience in digital marketing analytics, ad tech, measurement, or attribution 
• Strong understanding of advertising measurement frameworks, including incrementality testing, lift studies, & attribution modeling
• Experience with Google Analytics, Google Tag Manager, Campaign Manager, Facebook Attribution, Adobe Analytics, or similar measurement tools
• Hands-on experience with conversion tracking, event-based measurement, & marketing data analysis
• Ability to work with large datasets, interpret data, & present clear, actionable insights to stakeholders
• Strong communication skills with the ability to present complex measurement concepts to non-technical stakeholders

Bonus points if you have:

• Familiarity with SQL, Python, or R for data analysis
• Understanding of server-to-server tracking, consent mode, & enhanced conversions

How youll make an impact:

As a Measurement Specialist, youll bring value by: 

• Pitching advertisers on measurement solutions, including server-side tracking, consent management, & first-party data strategies.
• Developing & implementing measurement tactics to assess campaign effectiveness on Taboola, defining KPIs aligned with business objectives (e.g., ROI, ROAS, LTV).
• Analyzing campaign reports to generate clear, actionable insights & educate clients on advanced measurement tools like offline conversion tracking & predictive analysis.
• Collaborating with product, data science & engineering teams to implement new measurement methodologies that enhance tracking accuracy, & pitch clients on new capabilities.
• Assisting advertisers in integrating first-party data, API-based tracking, & predictive analytics into their measurement stack.
• Working with sales, AMs, & product marketing teams to develop a measurement-driven sales pitch.
• Serving as an internal expert on attribution & measurement methodologies, assisting teams in understanding how to position Taboolas value effectively.
• Managing end-to-end solution delivery for multiple projects, from requirement gathering & technical scoping to execution & performance analysis.

Why Taboola?

If you ask Taboolars what they love about working here, theyll tell you that theyve been empowered to realize their full potential while growing & learning from & with smart & talented people. Theyll also share more about:

• Adam Singolda, Taboola Founder & CEO says; You can copy anything from another business but you cant copy a companys culture.
• Well-being: Enjoy comprehensive benefits (health, dental, vision, 401k matching), pre-tax commuter benefits, a fully stocked kitchen, & various gym partnerships.
• Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
• Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, & E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia & Honda.

Ready to realize your potential?

Taboola is an equal opportunity employer & we value diversity in all forms. We are committed to creating an inclusive environment for all employees & believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, & business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search & social & delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboolas powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, & OEMs such as Samsung, Xiaomi & others use Taboolas technology to grow audience & revenue, enabling Realize to offer unique data, specialized algorithms, & unmatched scale.

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