About Harrys 

Harrys started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harrys has expanded to Canada & Europe, developed relationships with retailers such as Target & Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo & Cat Person, & made our first brand acquisition with Lum. 

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, & logistics specialists, the Harrys team is composed of some of the most brilliant, diverse, & humble people youll ever meet. 

Our brands answer unmet consumer needs, but our company is a place of inclusion & innovation that attracts some of the brightest minds across industries, geographies, & backgrounds. Whether we have a team of 5 or 500, our core values & our startup mentality remain; we value continuous improvement & learning, teamwork & collaboration, creative problem solving, & open & direct dialogue & feedback.

The Harry's Inc working model is in-office Tuesday, Wednesday, & Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays & lunch on Thursdays, & fully stocked kitchens with snacks, coffee, & drinks everyday.  Cant forget the free products & the opportunity to have some meetings without Zoom!

The Team

The Harrys Personal Care (PC) Team is responsible for the growth & success of the Harrys & Flamingo brands. We are building flagship CPG 2.0 brands that disrupt the personal care category to create better experiences for customers. We are responsible for Harry's & Flamingo P&L in North America, developing commercial & innovation roadmaps, building disruptive brands that shape culture, & financial plans with clear KPIs across the businesses. You will be a key leader, representing growth marketing strategy, for the Personal Care business & will report directly to the Head of Marketing Operations across all Harrys Inc brands.

About the Role

Harrys is looking for a strong leader for omnichannel performance marketing for Harry's & Flamingo brands in North America. This is a high impact role where you will set a vision & roadmap for all channels & use paid marketing to scale omnichannel customer & revenue growth for Harrys & Flamingo. You will own the end-to-end strategy, execution, & experimentation of marketing campaigns driving customer acquisition to our flagship DTC website & revenue growth in our retail channels. You will be responsible for building, accelerating & scaling performance marketing to ensure it scales our impact & provides a competitive advantage.  This is a unique & exciting opportunity to own marketing strategy & execution across all marketing channels to drive customer growth for DTC & all retail channels for two truly omnichannel brands.

As part of the leadership team, you will help drive our performance culture, directly managing & inspiring A+ talent on our in-house Growth & DTC teams & guiding external partners in creating effective & impactful work. You will work closely with leaders across Harrys & Flamingo DTC, Brand Marketing, Creative, Engineering, Analytics, Research, Retail & external agencies fostering a collaborative work environment. 

This is a full-time position based in NYC.

What you will accomplish:

Build a Performance Marketing function that scales with our business

• Establish a compelling & inspiring vision to become the most effective performance driven CPG brand in the US
• Determine & build the capabilities needed to scale Performance Marketing meaningfully across our omnichannel presence
• Build, lead & develop A+ performance marketing talent that unlocks the next chapter of growth for Harrys in the US
• Establish strong, collaborative working relationships to deliver common business metrics with key commercial functions (Marketing, DTC Product & Email, Insights, Comms), & collaborate across functions (Retail, Engineering, Analytics, etc) to inspire them behind your vision

Omnichannel Performance Marketing 

• Develop the strategy, execution & experimentation to scale Harrys & Flamingo omnichannel performance marketing efforts across all marketing channels
• Lead the growth marketing team to plan, execute, optimize, & scale DR campaigns
• Own budgeting, forecasting, & business strategy planning  for growth investment
• Set efficiency targets, test & refine omnichannel attribution methodology, & design & execute experiments to understand how changes in marketing tactics impact ROI across all sales channels
• Drive growth creative development in partnership with our creative strategist & partners, including translation of insights into testable hypotheses, concept ideation, prioritization, & internal/external partner needs & selection for creative production
• Partner with our head of DTC, Harrys & Flamingo product managers, & engagement marketing team to plan & implement tests to improve the DTC customer experience from ad engagement through trial & retention & increase the DTC ROI of our growth investments
• Serve as the key senior point of contact for external agencies & media partners, stepping in to handle difficult conversations, negotiating to get the most out of our investment, & nurturing long-term relationships.
• Foster a network of connections at peer companies to stay abreast of trends; compile industry research, competitive landscape information, explore new tools & systems, & decide which will pay off for Harrys

This might describe you:

• +10 years of experience leading Performance Marketing & ecommerce growth at a high-growth DTC / ecommerce brand or omni-channel brand
• Experience managing a team of managers & direct reports with a track record of growing, coaching & developing talent & capabilities
• Extensive experience setting goals, managing a budget, building forecasts, & delivering against monthly spend, CPA, LTV, & ROI targets across all forms of marketing
• Experience in understanding omni-channel businesses & customer journeys across B&M & DTC
• Deep hands-on experience managing at least half of the following channels for direct response objectives: Display, Affiliate, Facebook, Search, TV / Streaming, Radio, Podcast, Direct Mail, Inserts
• Able to manage effectively at macro & micro levels; equally comfortable planning long term strategy with our executive team & getting hands on with a channel manager to analyze & interpret test results or performance trends
• Experience developing highly performant direct response creative campaigns that also align with brand values & aesthetic
• Proven track of developing marketing campaigns for customer lifecycle, subscription, membership & retention
• Effective collaborator with cross-functional partners, especially creatives, product managers, & data analysts
• Enterprising doer, with an ownership mentality & a bias towards action, constantly hustling & taking initiative to drive improvements yourself
• Highly analytical, structured thinker who is able to glean clear, salient ideas from complex information & very clearly communicate them to a diverse set of stakeholders in a way they will understand
• Strategic, can think the business & get inside the mind of the customer, translating quantitative & qualitative data & insights into intelligent marketing strategies
• Always seeking to learn, re-learn, & improve yourself, your team, & the world around you
• General awesomeness & a sense of humor

Benefits & perks

• Medical, dental, & vision coverage
• 401k match
• Equity in Harrys 
• Flexible time off & working hours
• Wellness & L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, & 8 weeks after 15 years 
• Up to 20 weeks of pregnancy leave & up to 16 weeks of parental leave
• Fun IRL & virtual events including happy hours, team building events, & parties on our rooftop
• Free products from all of our brands

Harrys is committed to bringing together individuals from different backgrounds & perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, & do great work together.

Harrys is an Equal Opportunity Employer, providing equal employment & advancement opportunities to all individuals. We recruit, hire & promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth & related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture & protective hairstyles or any other status protected under applicable federal, state & local laws. Harrys commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline & access to benefits & training.

We respect the laws enforced by the EEOC & are dedicated to going above & beyond in fostering diversity across our company.

We cant quantify all of the intangible things we think youll love about working at Harrys, like the exciting challenges we tackle, the smart & humble team youll get to work with, & our supportive & inclusive culture. That said, our salary ranges are based on paying competitively for our size & industry, & are one part of our total rewards package, which also includes a comprehensive set of benefits & our equity program. The base salary hiring range for this position is $177,200-$243,650, but the final compensation offer will ultimately be based on the candidates location, skill level & experience.  

#BI-Hybrid #LI-RS1