Hi, we're Oscar. We're hiring a Senior Director, Marketing to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform & a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselvesone that behaves like a doctor in the family.

About the role

As a Senior Director, Marketing, you will develop & implement comprehensive marketing strategies that align with overall business objectives. The role is responsible for anticipating factors that could influence strategies & may impact company position in the market & leveraging business inputs to create marketing plans across channels (email, sms, paid media, social, direct mail, etc) that will achieve enterprise goals. You will set the strategy for the team, ensure prioritization, manage budgets, & ensure teams are aligned to goals. 

You will report to the Vice President, Growth Marketing.

Work Location:

Oscar is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture & our mission.

This is a hybrid role in our New York office. You will work part of the time in the office & part of the time remote / work-from-home. #LI-Hybrid

Pay Transparency:

The base pay for this role is: $192,000 - $252,000 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, company equity grants & annual performance bonuses.

Responsibilities

• Oversees the strategic direction & execution of marketing efforts to ensure acquisition, retention & engagement goals are met.
• Owns & defines marketing approach across channels to achieve business goals.
• Stays abreast of marketing trends & capabilities ensuring the marketing tools & technology solutions are best in class. 
• Forecasts the impact of marketing campaigns not only at a channel level but also as it impacts the overall business.  
• Proactively identifies opportunities to drive the business & leads cross functionally to drive incremental growth & revenue.  
• Leads a team of marketing subject matter experts, developing future leaders & continually increasing the impact of the team. 
• Manage & allocate budgets ensuring efficient spend & maximizing ROI.
• A channel expert with depth in capabilities, application & orchestration of marketing channels - paid, owned & earned.  
• A leader who influences others, organizes complex workstreams & expertly communicates marketing strategies & results. 
• Compliance with all applicable laws & regulations. 
• Other duties as assigned.

Qualifications

• Bachelors Degree or 4+ years commensurate work experience.
• 12+ Years of professional experience in marketing, finance, data or discipline where the role is  setting the strategy for a team & delivering results. 
• 8+ years of Experience leading & developing a team of marketing professionals building a collaborative, high performing  environment. 
• 8+ years experience developing & measuring marketing campaigns that achieve quantifiable business goals including acquisition, retention, CAC, & ROI.
• 5+ years experience designing & measuring tests, developing marking KPIs, & delivering executive level results presentations.
• 5+ years experience designing complex campaigns across audiences & channels inclusive of   targeting, testing & segmentation to design resulting in measurable results tied to business goals.
• 5+ years experience leading multiple (5+ simultaneously) complex projects across a variety of cross functional teams delivered on time & on budget.
• 3+ years of experience effectively managed budgets within forecast & managed at least 5 vendor negotiations resulting in long term partnerships.

Bonus Points

• Healthcare experience in a leadership role. 
• Hands on experience in marketing channels - email, sms, social media, search, paid digital, etc.
• Experience designing & implementing attribution models. 
• Managing budgets of over $5M.