About Harrys Inc

Harrys is building a modern CPG company by putting people first & delivering against real unmet consumer needs.

The companys flagship brand - Harrys -  was founded by Jeff Raider & Andy Katz-Mayfield in 2013. After successfully launching & scaling Harrys, Jeff & Andy saw an opportunity to bring their experience building Harrys to other CPG categories where the consumer has also been historically underserved.

Harrys has grown significantly over the last ten years, & is now made up of four brands -  Harrys, Flamingo, Lume, Mando -  and Harrys Labs, the companys incubation & M&A engine. The company employs more than 900 people across the U.S., U.K. & Germany, & is the largest CPG company built in the last 20 years.

At Harrys Inc, our mission is to Create Things People Like More whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, & our team.

Our mission extends beyond customers & team, to the community broadly. We believe that the best business models make a positive impact. That's why our brands donate year-round to nonprofit organizations that align with their social missions.

At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, & logistics specialists, the Harrys team is composed of some of the most brilliant, diverse, & humble people youll ever meet. Our company is a place of inclusion, innovation, & deeply ingrained values.

The Harry's Inc working model is in-office Tuesday, Wednesday, & Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays & lunch on Thursdays, & fully stocked kitchens with snacks, coffee, & drinks everyday.  Cant forget the free products & the opportunity to have some meetings without Zoom!

About the Team:

Join a group of exceptionally smart, creative, & passionate individuals on the Harrys Brand team, where every day is a chance to bring our iconic brand to life. Our team is dedicated to making a noticeable difference in the world, infusing creativity & strategic insight into everything we do in service of our customers. We believe in the power of collaboration, & each member contributes uniquely to our collective mission. Does this sound like a team you want to be a part of? If you're ready to inspire & be inspired, to challenge & be challenged, & to truly impact our brand & the world around you, then read on! We can't wait to see what you bring to our mix.

About the Role:

As the Director of Marketing for Harrys Brand, you will lead the creation & execution of innovative communication strategies that differentiate & elevate our brand in a competitive marketplace. This role requires you to manage & synergize our social media, influencer marketing, public relations, & partnership strategies to enhance brand visibility, engagement, & conversion. You will be instrumental in driving the strategic planning for various channel initiatives, ensuring they align with our brand values, messaging, & meet ambitious performance goals.

What you will accomplish:

• Strategic Oversight & Execution: Develop & implement comprehensive communication strategies that integrate social media, influencer marketing, public relations, & partnerships to promote brand consistency & increase market penetration.
• Social Media Management: Oversee the strategy for all social media channels (Tiktok, IG, YouTube shorts, Reels), ensuring content aligns with Harry's brand voice & business goals. Leverage analytics to optimize engagement & growth. Define & iterate on how Harrys will show up in all content mediums & comms channels. Define voice, guidelines & visual style for content, & create the right mix of content at different points in the awareness/consideration/conversion funnel.
• Influencer Strategy: Craft & execute influencer marketing strategies that effectively utilize personalities & content creators to expand brand reach & authenticity. What communities do we want to engage with? What types of influencers make the most sense to reach our customers?
• Content Strategy Development: Guide the creation of compelling content across all platforms, ensuring it supports strategic objectives & brand standards. Lead team of people who are developing content ideas, contracting with creators & influencers to develop content, scheduling content to be shared & proactively engaging with the community & measuring response. Own the creator strategy (internal & external) & execution across micro, mid & macro creators, driving outreach, connection & execution 
• Agency Management: Manage relationships with our social content agency, influencer agency, & PR agency to ensure they deliver on brand objectives & provide ROI. Act as the primary point of contact for all external communications & campaign management for these agencies.
• Team Leadership: Lead & mentor a team of three, dedicated to managing our social channels, nurturing our social & influencer communities, & executing our PR strategies. Set clear team goals, manage workload, & drive professional development. Build a culture constantly learning, measuring, reporting & a team capable of consistently evolving itself with the latest trends & platforms.
• Performance Measurement: Monitor & analyze the effectiveness of marketing initiatives & campaigns to refine strategies & report on ROAS. Own all social & influencer reporting & analytics, always making the case for social & communitys key role in Harrys brand & growth. Set goals as it relates to overall social / community engagement
• Collaborative Partnerships: Work closely with brand, creative, retail, & product teams to ensure message cohesion & optimal impact across all consumer touchpoints. Have a deep empathy with other functions growth, brand, etc - & recognition that deep partnership is essential, & content needs to make those functions successful & vice versa
• Define & allocate budget across all comms pillars (owned content, influencer, contracted with agencies or creators, PR, partnerships etc) to drive best overall outcomes

This should describe you:

You are a seasoned marketing maven with a minimum of 8-10 years in integrated marketing communications, equipped with extensive experience in managing high-impact social media campaigns, influencer collaborations, & PR strategies. You have a proven track record of commissioning/executive producing highly engaging video content across social channels. Your expertise includes strategic oversight of agency partnerships & partnership with internal teams. You thrive in dynamic environments & possess a keen ability to anticipate market trends & consumer behaviors. Your passion for creating memorable & impactful communication is matched by your ability to anticipate & adapt to shifting consumer & technology trends. You have experience setting strategy, driving measurement, managing small teams with a common vision. Experience with media agencies & in strategic creative agency roles is a plus, along with a robust background in social strategy, public relations, & partnerships.

Here is who you will work with:

• Reporting to VP, Harrys Brand
• Leading the Harrys Marketing Communications team
• Working cross-functionally with Brand Management, Omni Go-to-Market, Insights, DTC, Creative/Design

This role promises a significant opportunity to influence Harrys Brand market presence & consumer engagement. Your strategic vision will not only direct our marketing efforts but also ensure they yield measurable results, driving both growth & innovation within the company.

Benefits & perks

• Medical, dental, & vision coverage
• 401k match
• Equity in Harrys 
• Flexible time off & working hours
• Wellness & L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, & 8 weeks after 15 years 
• Up to 20 weeks of pregnancy leave & up to 16 weeks of parental leave
• Fun IRL & virtual events including happy hours, team building events, & parties on our rooftop
• Free products from all of our brands

Harrys is committed to bringing together individuals from different backgrounds & perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, & do great work together.

Harrys is an Equal Opportunity Employer, providing equal employment & advancement opportunities to all individuals. We recruit, hire & promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth & related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture & protective hairstyles or any other status protected under applicable federal, state & local laws. Harrys commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline & access to benefits & training.

We respect the laws enforced by the EEOC & are dedicated to going above & beyond in fostering diversity across our company.

We cant quantify all of the intangible things we think youll love about working at Harrys, like the exciting challenges we tackle, the smart & humble team youll get to work with, & our supportive & inclusive culture. That said, our salary ranges are based on paying competitively for our size & industry, & are one part of our total rewards package, which also includes a comprehensive set of benefits & our equity program. The base salary hiring range for this position is $158,400-$217,800, but the final compensation offer will ultimately be based on the candidates location, skill level & experience.