HelloFresh is looking for a Manager to join our high-growth Reactivations team to help us deliver great customer experiences across multiple marketing channels & brands.

You will be responsible for optimizing customer engagement & leading how we design & execute mobile marketing campaigns across multiple brands to get back our former customers. You will have great internal partners to set you up for success.

Candidates must have a passion for mobile marketing & a strong analytical drive. You must be able to independently solve marketing problems, work within our tech stack, support the growth of more junior team members, develop cross-functional relationships, & adapt to the needs of the business to exceed set goals. Attention to detail, quality of work, & agility are all integral to success.

You will...

• Manage & optimize the development of the strategy -- but also the hands-on creation -- of new mobile marketing programs that support the growth & diversification of our customer experience (key channels: mobile, app, SMS).
• Drive testing to gain brand, channel, & customer-level insights to improve program efficiency through better customer engagement (and allocation of marketing spend, where applicable). 
• Increase the sophistication of our program through an understanding & implementation of industry best practices, trends, new technologies, automation, & regular/iterative testing.
• Partner with cross-functional teams & international counterparts to improve customer experience. Think critically about what is right for the customer, develop new projects & figure out how to implement. Key partners: marketing automation, pricing, data, analytics, creative & physical / tech product teams.
• Proactively monitor performance across channels, brands & segments. Implement plans to close gaps & increase growth. Focus KPIs: Reactivation Rate, CLV, Campaign ROI. Balancing short-term needs with long-term improvements will be integral. 

You are...

• A person with a passion for mobile marketing & exceptional project management skills with the ability to juggle multiple priorities simultaneously
• Experienced & comfortable with reporting & analyzing data to understand what is impacting the business & how to improve
• Ready to collaborate with relevant teams & people of all levels, with strong interpersonal skills to explain complex topics with ease
• A scrappy team player, who will actively pitch in wherever necessary & is comfortable working in a fast-paced, high-growth environment
• Someone who wants to grow with us & elevate our marketing in an efficient, automated manner

You have...

• Bachelor's degree in the field of business or marketing ideally
• 4-6 years of professional experience, centered on CRM with heavy focus on mobile channels (push, SMS), the underlying data & the systems/tools that support CRM.
• Major pluses: experience with Salesforce Marketing Cloud and/or SQL, Tableau 
• Strong analytical skills 
• Experience managing complex projects from conceptualization to completion
• Managed complex segmentation strategies & customer win-back programs
• Strong understanding of customer experience frameworks 

Youll get 

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.