HuffPost is a subsidiary of BuzzFeed
As part of our esteemed organization, HuffPost is a leading source of award-winning news & commentary for the most diverse & connected generation ever with reporting spanning across politics, lifestyle, entertainment & more. HuffPost believes in putting people before power & telling the stories that too often go unheard, from the voices that matter.
Business Area: Content
Job Category: HuffPost
Salary: $78,085.00 - $85,000.00 USD
Union Status: Union
This position is covered by a collective bargaining agreement between HuffPost and Writers Guild of America East.
BuzzFeed is committed to fair & equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, & geography.
The Role
HuffPost is seeking a Shopping Analytics Editor on our team who should have a keen interest in data reporting, a strategic approach toward experimentation, strong packaging skills, a sharp eye for detail, a willingness to learn & implement revenue-generating best practices, & a love for shopping. This New York-based role is primarily focused on identifying stories from our deep archive of Shopping stories & giving them new life by updating products, writing new copy, & writing compelling packaging to generate revenue. This is a revenue-focused role that supports our Shopping Teams Managing Editors with data-supported production.
You Will
- Primarily responsible for our updating strategy, which involves:
- Analyzing data reports & working with our Audience team to identify stories that could benefit from being updated & repromoted to generate revenue
- Writing meaningful updates to previously published articles, filing draft copy that is clean, well sourced, & clearly laid out & formatted according to HuffPosts style guide & standards
- Optimizing product selection with an eye for what our audience like, whats in stock, what has the highest commission rate,, & other factors
- Implementing strong headline-writing & packaging skills
- Editing photos using Canva & other tools
- Optimizing SEO
- Identifying, tracking & implementing products from our aggregator partners to incorporate into stories
- Communicating with the editors & writers on the team to share opportunities for untapped content
- Building/publishing HuffPost Shoppings syndicated stories
- Assisting with updating stories for tentpole sales & big events
- Supporting the Managing Editors when needed with administrative tasks
- Working irregular shifts for big sales & events (Prime Day, Black Friday, etc.)
Part of what makes BuzzFeed a pioneer in digital media is our commitment to exploring new ventures that lead to spreading truth & joy. As such, you may be asked to share your knowledge with your colleagues through presentations or trainings, to screen & interview job candidates, or to take part in recruitment or networking events on behalf of the company & be part of a union.
You Have
- Strong data & analytics skills
- A deep interest in affiliate shopping content
- A working knowledge of commerce analytics tools (Skimlinks, Trackonomics, Amazon Associates) along with metrics-measuring platforms like Looker & Omni
- Excellent headline & packaging skills & a willingness to learn from the audience development team about what works for our audience
- Able to deliver reliable work & contribute to a goal-oriented team
- Positive attitude & growth-oriented mindset
- Solid writing & communication skills: Someone who can produce clean copy
- Knowledge & interest in all or most of the following areas: health/wellness, tech, beauty, travel, home, apparel, pets, general lifestyle, etc.
- Ability to tap into topics that are compelling, sharable & representative of the zeitgeist your finger should be on the pulse of todays culture & the online conversation, & youre able & willing to translate that into shoppable stories
- Skills in photo editing
- Attention to detail
Life at BuzzFeed
We celebrate inclusion & are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, & will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.
You can expect:
- A supportive, inclusive atmosphere on a team that values your contributions.
- Opportunities for personal & professional growth through work experience, offerings from our in-house Learning Team, our Employee Resource Groups, & more.
- An attractive & equitable compensation package, including salary.
- A well-rounded benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, health & wellness discounts, & much more.
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