Come & work with an ambitious & growing brand strategy team. Where in any one week you might be advising a vodka startup on its positioning, working with a cannabis brand on their market entry, researching the behaviors of GenZ for a music tech brand & then discussing the brand evolution of a 100 year old household CPG skincare company. These are the things that will fill your week at the Sasha Group, where our branding & strategy division extends across startups who are in the early stages of defining their foundations, to scaleups looking to make a marketing splash, to incubated new brands looking for a name & identity & launch strategy & of course developing strategies & briefs for campaign work in the digital & social space. A small team, NY & remote combined, an awesome culture of flexibility, autonomy & learning, with an entrepreneurial spirit. Bring your side hustles! We are looking for someone who is not shy of research , with a healthy dose of curiosity & intellectual rigor, & a knack for finding the signal in the noise. We welcome those who are keen to grow & learn, while flexing creative skills & problem solving, in the pursuit of building great brands that people love! And of course to help us continue to grow this small but mighty team

Associate Strategy Director

KEY AREAS OF RESPONSIBILITY

Discipline specific

Use research & insight, experience, industry & client knowledge to develop & lead human-centric, differentiated  work for our clients, from brand heart (brand foundations)  to head, (core brand strategy) to hands (brand activation) in partnership with key disciplines at Sasha.

• Demonstrate strong analytical & strategic skills to help solve clients business problems.
• Using research, data & insight build clear, compelling & effective narratives for our clients brands
• Bring to life our clients consumers in culture through the insightful use of qual & quant research together with cultural mining.
• Build & maintain client & external agency relationships.
• Craft compelling briefs, brief creative teams & steer or facilitate collaborative brainstorms, workshops & idea sessions that lead to strong strategic work

• Evaluate creative concepts & communication opportunities & provide feedback and/or recommendations to the team

• Grow & develop of his/her direct reports / the wider team by providing clear, direct, actionable & motivating feedback 

• Stay abreast of the competitive landscape explore new tools & methods for strategy research to constantly improve our offering

Business Development / New business

• Help to drive strategy on key new business pitches, ensure understanding, carry out focused research & insights gathering & direct the strategic development of pitch presentations
• Oversee the development of compelling case studies led by Strategy associate & account team members
• Proactively develop new insights, audience & cultural understanding that will build our clients businesses (and ours in turn)
• Maintain client relationships & spot opportunities to bring to the Sasha team

Growing the Sasha brand & culture

• Participate in cross-functional learning & development opportunities to share & mentor in the brand strategy discipline
• Write quarterly thought leadership or case study based content for Sasha social channels
• Bring forth proactive ideas on ways to improve team culture, the quality of the work, & ongoing learning

EXPERIENCE/KNOWLEDGE REQUIRED

• 5-7 years strategically building brands either as a consultant or agency strategist, or building strategy from within the walls of a brand. 
• Able to overlay brand strategy with an understanding of digital behaviors,  & channels for communications & connections,  & creating the conditions (and compelling briefs) for teams to develop effective brand activations & ideas. 
• Comfortable with core research tools, & ability to review qualitative, quantitative research, & behavioral data to draw & interpret insights.
• Experience in mentoring & coaching team members while ensuring quality of strategic output.
• Strong cross-functional teamwork & collaborative skills.
• Self-motivated & shows initiative in spotting opportunities, identifying a clear path forward & acting upon it swiftly.

  Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive & representative team that will enhance our perspectives, skill sets, background, & behaviors.  We encourage those who are passionate about what we do to apply!

  • Exact compensation may vary based on skills, experience, & location.  
  • Base Salary $114,000- $128,000
  • Employer-sponsored 401k with match
  • Medical, Dental, & vision coverage
  • Caregiver (Parental) Leave
  • Unlimited PTO
  • Health & Wellness benefits