Warby Parker is on the lookout for a data-driven, experienced, & strategic Paid Social Marketing Manager to join the Growth Marketing team. Reporting to the Director of Growth, this person will own the vision & execution of paid social media programs across Meta, TikTok, & other emerging platforms, ensuring our investments drive brand growth, customer acquisition, & creative innovation.

This individual will oversee & guide our external agency partner. They'll bring deep expertise in paid social best practices while serving as a creative strategist, building briefs that inspire standout creative work & leading the process in close partnership with cross-functional teams. This role also requires strong analytical & communication skills to translate performance into actionable insights, present findings to senior stakeholders, & drive testing roadmaps that inform future strategies.

What Youll Do

• Lead, manage, & evaluate our paid social agency partner to ensure flawless execution & alignment with Warby Parker's brand & business goals
• Develop clear, compelling briefs for new ad creative, providing direction on messaging, formats, & visual approach; partner with Brand & Creative to bring concepts to life
• Build & oversee a structured testing roadmap (creative, targeting, placements, & audiences) to consistently improve performance
• Own the reporting cadence, synthesize results, & deliver clear, actionable insights to cross-functional partners & senior leadership 
• Use MMM or MTA models to understand channel performance; navigate the nuances of different measurement types & draw conclusions from ambiguous data
• Partner with Growth Marketing leadership & Finance teams to track spend, forecast budgets, & ensure efficient allocation of dollars across platforms & campaigns
• Explore & leverage emerging toolsincluding AI-powered creative solutionsto improve efficiency, personalization, & creative quality
• Work closely with Growth Marketing, Analytics, Brand, & Creative to ensure alignment on goals, priorities, & storytelling

Who You Are

• Backed by 5+ years of hands-on experience managing paid social advertising campaigns across Meta, TikTok, & other platforms
• Equipped with experience managing scaled, complex Paid Social programs with annual spend >$10MM
• Proven experience leading or managing an agency relationship
• Excellent communicator with polished presentation skills (comfortable presenting to senior stakeholders)
• Analytical thinker who can turn data into insights & insights into action
• Experienced in building & executing testing frameworks for creative & media
• Familiar with AI-driven creative tools & a curiosity to experiment with new technologies
• Highly organized, proactive, & able to manage multiple priorities at once
• Not on the Office of Inspector General's List of Excluded Individuals/Entities (LEIE)

Extra Credit

• Experience in e-commerce or retail marketing
• Knowledge of full-funnel measurement approaches & incrementality testing

Some benefits of working at Warby Parker for full-time employees:

• Health, vision, & dental insurance
• Life & AD&D Insurance
• Flexible vacation policy
• Paid Holidays
• Retirement savings plan with a company match
• Parental leave (non-birthing parents included)
• Short-term disability
• Employee Assistance Program (EAP)
• Bereavement Support
• Education Reimbursement
• Free eyewear
• And more (just ask!)