As the Sr. Associate - Social Media, you will be responsible for driving our social & community management strategy, solidifying Zola as the ultimate destination for the next generation of soon-to-be & engaged couples. You will champion our brand purpose, & translate it into thumb-stopping content & activation opportunities that capture the hearts & minds of our target consumer.

The ideal candidate is a social marketing savant, with a deep passion for brand building & storytelling, capable of developing & executing social marketing initiatives that drive discovery, favorability, & business results. This full-time role, reporting to the VP of Brand Marketing & Strategy, will be hybrid at our office in NYC.

You Will

• Own the development & execution of Zolas social strategy across channels - from crafting compelling social personas to creating & curating insightful, thumb-stopping content - to drive brand discovery & favorability 
• Lead our organic & earned Tiktok efforts, & unlock the channel as a key awareness & discovery platform for Zola
• Develop & execute social-first activations & campaigns that hack brand awareness & relevance without massive media/production budgets - coming up with out of the box, culturally relevant ideas that will break through 
• Create, own & execute social calendars, inclusive of campaigns, partnerships cultural moments & content that build the brand & drive awareness, consideration, & engagement 
• Champion our brand voice on social & write compelling copy that engages our target audience
• Drive all 1:1 community management efforts in partnership with our CX team, including sourcing UGC content, surprise & delight opportunities & proactive/reactive commentary  
• Build & manage a roster of creators to concept & create best-in-class content that drives measurable results 
• Collaborate with B2B Marketing Manager to leverage vendor community for consumer-facing social content & activations 
• Support ideation & execution of all brand marketing efforts, from brief creation to performance analysis 

The Ideal Candidate

• Has 2-3 years experience building social at a content-driven and/or consumer brand 
• Is a culture maven with a pulse on whats relevant, whos constantly on the hunt for trends & operates with a bias for action to activate against ideas quickly 
• Is relentlessly creative (always on the lookout for a storytelling opportunity) & is comfortable behind & in front of the (iPhone) lens
• Has the proven ability to create their own compelling copy, video, & static content, using various different tools & software platforms 
• A strong written & verbal communicator who can effectively convey a strategy & idea 
• A consumer first-mindset, with the ability to empathize & develop strategies & content that resonate with our target audience
• Strong relationship skills - knows how to navigate complex or nuanced partnerships
• Incredible project management skills, with strong work ethic, responsiveness, & a results-oriented mindset. Youre reliable, in the details, & can navigate a fast-paced, ambiguous environment while staying organized

The salary range for this position is $65,000 - $80,000.  

ABOUT ZOLA

We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning & registry experience to make the happiest moment in our couples lives even happier. From engagement to wedding & decorating your first home, Zola is there, combining compassionate customer service with modern tools & technology all in the service of love.

We built our entire platform from the ground-up in 2013, & quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online & mobile products that are helpful, intuitive, & simply magical. Were proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital & Lightspeed Venture Partners, among others.

We are passionate about supporting all forms of love, & were proud of our thriving community of over 1 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, & we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion & perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, & partner will be respected & accepted & valued.

Our headquarters are in NYC, & we have an office in Montreal. Come work with us!