Kalshi is defining a new category

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events & turn any question about the future into a financial asset. Kalshi fought for years & legalized prediction markets in the US for the first time in history. Kalshi is currently the fastest growing financial market in America, & has thousands of markets across politics, economics, financials, weather, tech, AI, culture & more.

We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position. 

• Our vision: well build the largest financial market on the planet. 
• Our mission: bring more truth to the world through the power of markets. 

Building a new category is hard like really hard. But its beautiful & deeply fulfilling. Our culture is simple: we hire really talented people, work really hard, & enjoy the climb. We are looking for ambitious & exceptional people to join our (relatively small) team to help us build the next generation of financial markets.

Role Roadmap

We are building a novel asset class while scaling up a marketplace for people to trade it (the exchange). As with all meaningful inventions, mass adoption requires value prop refining, education, & trust building. Scaling a new asset class requires both creativity (art) & hardcore discipline (science). We are building our growth team, a cross-functional team of artists & scientists to tackle the uncharted territory of scaling events trading. 

As one of the first dedicated performance marketers on the team, you'll help shape & structure our paid growth strategy by refinding & iterating our value props & messaging in. We are an incredibly content-rich platform: we have over 500 markets & a market for any trending topic out there (Sam Altman leaving OpenAI, Fed cutting rates, Oscars, Biden Approbal, etc.). We are looking to build a dynamic growth machine that capitalizes on trends & viral markets on a weekly basis. 

Your responsibilities will include: 

• Lead, iterate, run, & maintain all paid growth efforts, including FB/Instagram, Twitter, & Tiktok
• Run our AdWords bidding strategy (with a goal to improve our SEO)
• Establish disciplined end-to-end tracking for our funnel based on different channels
• Improve customer attribution & refine our understanding of customer segments
• Test & iterate on our messaging & value props
• Efficiently scale & manage our paid spend budget (5 to 7 figures)
• Develop creatives & visuals in collaboration with design
• Create market-specific campaigns targeted at the right audiences (economics, Oscars, tech, AI, etc.)
• Leverage AI to develop personalized campaigns (why not)
• Be bold, make big bets, & have fun. 

Who You Are

A scientist at heart who is maniacally disciplined & obsessive about experimenting. A big plus if you're also creative & have crazy ideas. You'll thrive in this role if you deeply care about what you produce, you want ownership & freedom (we're low on process & BS politics), know how to be scrappy & finesse your way around the world, & thrive in a (ridiculously) fast-paced environment. 

Some other basic requirements: 

• 3+ years of experience in performance marketing, digital marketing, or a similar role (this is not necessary)
• Proven track record of driving growth & user acquisition for online products
• Strong analytical skills & data fluency
• Proficient with Facebook/Instagram, Google, Twitter, & Tiktok
• Excellent judgment on task prioritizations
• Growth mindset, with a high slope & eagerness to lean
• Love of the craft: you genuinely care & put your all into your work
• Can ship at incredible speed (very simple)
• Bonus: have worked in the gaming industry before. 

These are the primary responsibilities of the role; however, there is endless green field at Kalshi: if you're ambitious & bold, it's yours to take.

NYC Pay Transparency Disclosure:

Salary Range: $100,000 to $200,000 annually plus equity & benefits.

This salary range is based on the current available market data & represents the expected salary range for this role. Kalshi has minimal hierarchy & few titles, but a broad range of experience is represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you & would welcome you to reach out to discuss further.

Our Culture

Meritocracy is at our core, & we value people who take ownership & figure (usually hard) things out. We dream big. We love our craft deeply & are proud of what we put out in the world. We are committed to our vision of building something big but also useful: a product that brings more truth through the power of markets.

Kalshians are Kalshis most important asset: we pick Kalshians carefully, so we trust them fully on day 1.