Hi, we're Oscar. We're hiring two Behavior Change Marketing Managers to join our Data & Member Behavior team.

Oscar is the first health insurance company built around a full stack technology platform & a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselvesone that behaves like a doctor in the family.

About the role:

Oscars Data & Member Behavior team is a new & growing team in the tech organization that drives significant changes in member behavior that lead to better health outcomes & lower cost of care for our members. We utilize data science, behavioral economics, & marketing techniques to develop novel interventions to influence how members engage with their health benefits & services.  We are a cross-discipline team including both data scientists & marketers.  We are uniquely positioned to do this given Oscars high member engagement, flexible touchpoints & channels with members, & emerging AI capabilities.

As a Behavior Change Marketing Manager you will own member campaigns end-to-end with your data science team members across all phases. You are expected to be a highly autonomous, accountable, jack-of-all trades who can create & own amazing campaigns:

• Working with data science to develop targeting & segmentation strategies
• Identifying the right way to convey value propositions to different member segment
• Developing campaign strategy, journeys, channels, personalization, & actual copy
• Testing strategies including randomization, A/B testing, & use of things like behavioral economic & tone.
• Ongoing optimization & refreshing of campaigns based on learnings from testing 

You will be accountable for campaign performance & will regularly present campaign metrics & qualitative outcomes to the leadership team.  You will coordinate with our partner marketing team to leverage established processes & best practices from the broader marketing team at Oscar Health; you will be an informal team member of the broader marketing organization.

You will report into the Senior Director, Data & Member Behavior .

Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings & events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $103,200 - $135,450 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, & annual performance bonuses.

Responsibilities:

• Responsible for identifying, scoping, designing, executing, measuring & optimizing multichannel campaigns to achieve stated goals.  
• Monitor the performance of campaigns to determine the right optimizations & to inform future work.  
• Measure the impact of marketing campaigns, create reports & communicate insights to key stakeholders. 
• Design & implement a/b tests that meet statistical significance thresholds, analyze results & recommend future optimizations.  
• Collaborate with data scientists to create & test multi-channel marketing strategies for targeted segments.
• Stay abreast of trends & best practices in key marketing channels including email, SMS, direct mail, digital & social, & website.  
• Directly or indirectly manage agency & vendor relationships including SLAs & outputs.
• Compliance with all applicable laws & regulations. 
• Other duties as assigned. 

Requirements:

• 4+ years of relevant work experience applying behavioral economics, marketing, & test & learn to influence customer behavior.
• 2+ years of experience using data & analytical capabilities to solve business problems & evaluate effectiveness & potential impact of marketing campaigns.
• 1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization & setting up measurable campaigns.
• 3+ years of experience identifying new & innovative ways to solve problems through marketing.
• 2+ years of experience with channels - email, sms, direct mail, paid digital (social, sem,display, etc), website optimization both utilizing for campaigns & managing.
• 2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, & getting executive buy in.  
• 2+ years of experience creating presentations & presenting to senior leaders.
• 1+ years of experience partnering closely with data science to develop & test marketing strategies. 

Bonus points:

• Experience with SQL & HTML (not necessary, but a plus).
• Management or ability to mentor peers & others.
• Agency management experience. 
• Experience in healthcare, specifically insurance sector, & / or  Individual & Family plans.
• Experiencing navigating both B2B & D2C or B2B2C.