Teads is looking for a highly motivated, driven, hardworking individual to join our Research & Insights team as a Research & Insights Manager!
Requirements
- 3-5 years of experience in advertising effectiveness research and/or consumer insights used for digital media at a leading advertiser, publisher, media agency or research provider
- Understanding of research & testing methodologies
- Working knowledge of campaign effectiveness solutions, including creative testing, attention, incremental reach, brand lift, foot traffic & closed-loop measurement
- Experience managing studies run by third-party research partners - for example, Adelaide, Lumen, Kantar, Cint, Foursquare or Circana
- Previous success managing multiple projects & deliverables
- Strong analytical & reporting skills focused on delivering actionable insights & recommendations
- Passion for data storytelling
- High standards of client service with strong written & verbal communication skills
- Experience with leading conference calls/in-person meetings & working in a client facing role
- Ability to work both independently & collaboratively
- Comfortable in a fast-paced & constantly evolving environment
- Degree in a related field
Preferred Skills
- Prior experience supporting beauty/luxury, finance, QSR or automotive clients
- Prior experience with various brand lift methodologies, including forced exposure, live control/exposed, & pre/post survey recruitment
- Understanding of identity resolution & data matching techniques, solutions & providers
- Knowledge of the nuances of omnichannel & digital measurement
Key Responsibilities
- Build research recommendations for outgoing proposals, ensuring media feasibility
- Coordinate & execute research projects from proposal stage to client deliverable
- Set up research programs & learning agendas for strategic clients
- Distill research data for deliverables, including creation of visualizations, summary of findings, & future recommendations
- Review & analyze third party ad effectiveness research reports & create client deliverables with the data
- Present research findings internally & externally to clients
- Use research results to inform future testing recommendations & collaborate on upselling opportunities with the sales team
- Collaborate with sales, account management, data, & insights team members on research initiatives
- Leverage internal & external data we are subscribe to (comScore, GWI, eMarketer) to assist in development of consumer insight reports
- Assist in campaign optimizations for best results based on research insights
- Advise on research campaign implementation related questions
- Troubleshoot issues & management of studies
- Track projects & prepare regular updates including, costs, status, & results of studies
- Develop case studies & collateral showcasing approach & results of research
- Proactively stay up to date with new vendors & industry trends
The base salary range is $70K-$85K; Salary does not include other forms of compensation or benefits offered in connection with this role. This role is eligible for a discretionary quarterly bonus and/or commission payments based, in part, individual & company performance relative to pre-established targets. Pay is based on various non-discriminatory factors including but not limited to experience, education, & skills.
===== ABOUT TEADS ======
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads modular platform allows partners to leverage buy-side, sell-side, creative, data & AI optimization technologies.
For advertisers & their agencies, Teads offers a single access point to buy the inventory of many of the world's best publishers & content providers. Through exclusive global media partnerships, Teads enables advertisers & agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness & efficiency of digital ad transactions.
Teads partners with the leading marketers, agencies & publishers through a team of 1,200+ people in 50 offices across more than 30 countries.
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