As a Senior Marketing Analyst, you will support the acquisition strategy of one of the fastest-growing e-commerce businesses in the US. Data-driven decision making is at the core of our company culture & you will have a fundamental part in extracting insights & shaping our success. You will work with marketing & analytics to build capabilities for one of the fastest-growing US food brands & be the champion of a data-centric approach to our marketing & digital product operations. You will work collaboratively with data engineering, business intelligence & data science, to provide effective & high impact insights to drive business performance.

You will 

• Complete proactive analysis of performance & brand marketing data to identify gaps & opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.), & work with channel managers to implement insights & push initiatives forward. 
• Stay up-to-date with industry & market developments that might impact business performance.
• Play a key role in driving the insights generated by the analytics team to tangible action & projects adopted by the rest of the marketing team.
• Be a leading voice for the analytics department, supporting the broader US marketing team in understanding new metrics & teaching foundational analysis skills.
• Work with other analytics departments, driving cross-team collaboration, best practice sharing, & insight generation. 
• Analyze customer data to identify pain points & opportunities in the customer journey, helping to determine customer segmentation & personalization strategies.
• Actively support the marketing annual strategic planning process, from analysis to storytelling.

You are

• Results-oriented - You love transforming data into meaningful outcomes
• Gritty - When you encounter obstacles you find creative solutions
• Intellectually curious You love to understand why things are the way they are, how things work, & challenge the status quo
• A team player You favor team victories over individual success
• A structured problem solver You possess strong organizational skills & consistently demonstrate a methodical approach to all your work
• Agile You thrive in fast-paced & dynamic environments & are comfortable working autonomously
• A critical thinker You use logic to identify opportunities, evaluate alternatives, & synthesize & present critical information to solve complex problems

You have

• 4+ years of experience in marketing analytics or a highly analytical role focused on growth, measurement, or optimization ideally in a high-growth or start-up environment.
• Advanced proficiency in SQL & Python, with hands-on experience building data pipelines, performing marketing mix or attribution analyses, & applying statistical learning techniques (e.g., regression, causal impact, or predictive modeling)
• .A strong grasp of marketing performance metrics  you understand acquisition funnels, channel ROI, incrementality, & can connect data directly to marketing strategy & customer value.
• Proven skill in data storytelling & visualization, using tools like Tableau or Power BI to turn complex marketing performance data into clear, actionable narratives.
• Demonstrated ability to leverage AI tools & frameworks (such as Gemini, ChatGPT or predictive modeling libraries) to accelerate analysis, generate insights faster, & automate repetitive tasks.
• The ability to influence cross-functional teams  partnering closely with marketing, finance, & product stakeholders to align insights with business goals.
• A degree in a quantitative or technical discipline (e.g., Statistics, Computer Science, Economics, Engineering) or equivalent hands-on experience in data science or analytics.

Youll get

• Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
• Generous PTO & flexible attendance policy 
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.