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Squarespace is looking for a marketing leader to create & guide the strategic direction & operational execution of our international expansion.
The team you build will work cross-functionally to evaluate, launch, & develop new markets. You will drive product adoption & marketing strategy, growing Squarespaces global presence in a thoughtful & scalable manner. Combining a breadth of marketing expertise, proven success in new market expansion, & deep business acumen, you will be a key partner to senior leadership & teams across the organization, shaping the future of Squarespace.
Youll report into the SVP, Growth & can work hybrid from our NYC Headquarters or remotely from an approved US State.
Youll Get To
- Create high-impact local channel strategies & execute holistic marketing plans in partnership with marketing channel owners & agencies
- Evaluate, plan & launch Squarespaces entry into new countries & languages, including leading market research & product/market fit tests
- Craft tailored product positioning & messaging that will resonate with key audiences
- Determine the optimal team structure, including potential agency partners, & grow the team for success in new markets
- Drive growth & impact across all major international KPIs: customers, revenue, conversion, marketing ROI, LTV, & retention
- Contribute to the Product roadmap for each country & language by providing insights, market research, & data to drive prioritization
- Maintain current knowledge of local cultural trends & media consumption patterns
Who Were Looking For
- 15+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry
- Proven success launching products in new markets without an existing presence
- Experience building & leading a high performing marketing team
- Collaborative approach, with experience influencing cross-functional teams in a complex organization
- Experience managing agency partners
- Deep knowledge across digital & traditional marketing channels
- Deep understanding of marketing measurement across: conversion lift studies, MTA (multi-touch attribution) & MMM (media mix modeling)
- Market research experience, & the ability to apply both qualitative & quantitative insights for maximum impact
- Experience working collaboratively with internal & external creative teams & owning the briefing & review processes
- Understanding of localization & how cultural perspectives influence go-to-market plans
- Comfort navigating through ambiguity in a dynamic environment
- Language ability in Spanish, French, or German is a plus
Benefits & Perks
- A choice between medical plans with an option for 100% covered premiums
- Fertility & adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
- 12 weeks paid parental leave & family care leave
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 7 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch & snacks
- Private rooftop
- Hack week twice per year
Cash Compensation Range: $360,000 - $420,000 USD
The base salary for this position will vary based on job-related criteria including relevant skills, experience, & location, among other factors.
In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary.
About Squarespace
Squarespace is a design-driven platform helping entrepreneurs build brands & businesses online. We empower millions of customers in more than 200 countries & territories with all the tools they need to create an online presence, build an audience, monetize, & scale their business. Our suite of products range from websites, domains, ecommerce, & marketing tools, as well as tools for scheduling with Acuity & creating & managing social media presence with Bio Sites & Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, & Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers.
Our Commitment
Today, more than a million people around the globe use Squarespace to share different perspectives & experiences with the world. Not only do we embrace & celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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