Noom is a leading global digital health company focused on helping people live better longer. Were a mission-driven organization thats powered by science, technology, & world-class talent.  

We are seeking a data-driven & results-oriented Director of Lifecycle Marketing to oversee lead generation, nurturing, & conversion marketing efforts. You will lead the planning, execution, & optimization of email & omnichannel campaigns designed to convert leads into paying Noom users, nurture freemium users into subscribers, & re-engage lapsed customers. Youll work closely with cross-functional partners to ensure data & insights are at the core of every decision. This is a strategic marketing leadership role that requires a deep understanding of campaign performance, testing, & process optimization to drive measurable business outcomes.

This is an incredible opportunity to grow the Noom LCM strategy through relevant, personalized campaigns that nurture consumer relationships with Noom to drive conversion. If you are a confident, analytical, proven leader who thrives on developing high-impact direct communication channels as part of an integrated, cross-channel marketing effort, this role is for you.

What Youll Be Doing:

• Lead Generation & Nurturing: Create & optimize email/omnichannel funnels to convert leads into paying Noom subscribers.
• Personalized Drip Campaigns: Segment & tailor messaging based on user behavior, demographic data, & health interests to drive engagement & conversions.
• Promotional Offers & A/B Testing: Test various messaging, incentives, & calls to action to determine the most effective strategies.
• Freemium Conversion: Nurture freemium users into paid subscribers through strategic LCM initiatives.
• Integration with Performance Marketing: Coordinate with paid media to capture & re-engage leads, ensuring seamless alignment between paid & owned channels.
• Lifecycle Retargeting: Use CRM data to retarget users who drop off before purchasing, employing automated & personalized messaging.
• Winback & Email Blasts: Develop win-back strategies to re-engage lapsed customers & execute targeted email blasts that drive engagement & retention.
• Analyze Performance: Monitor & evaluate key metrics to understand campaign performance, uncover trends, & refine strategies.
• Design & Execute Testing Cadence: Establish A/B & multivariate testing to optimize messaging, creative, & conversion tactics.
• Improve Operations: Identify opportunities to improve workflows, automation, & efficiency initiatives.
• Communicate Insights to Senior Management: Regularly present data-driven insights, test results, & campaign performance to senior leadership.

What We Are Looking For:

• 10+ years of strategic & hands-on experience developing marketing campaigns; confident with segmentation, automation strategy, messaging, conversion optimization, & other facets of LCM marketing
• Bachelors degree; preferably in business, marketing, technical, or quantitative field
• Strong analytical skills, with experience interpreting complex data sets, uncovering actionable insights, & presenting findings clearly to stakeholders
• Strong leadership skills, with experience managing direct reports
• Solid experience with an enterprise-grade ESP (Iterable, Braze, Salesforce, Responsys, etc)
• Deep expertise & hands-on capabilities in developing & executing A/B tests for email, push, & omnichannel initiatives
• Demonstrated ability to work cross-functionally to execute a vision through consensus building & data-driven persuasion
• Excellent verbal & written communication skills; relentlessly detail-oriented

Bonus Points:

• Background in digital health, eCommerce, DTC, or subscription-based businesses is preferable

What Makes This Job Amazing

• Youll be helping millions of people lead healthier lives every day
• Youll experience huge learning & professional growth opportunities. Noom believes in supporting you; well cover the cost of books, courses, conferences you name it!
• Youll become part of our transparent, high-performing, & close-knit team
• We guarantee you will learn a tremendous amount in a short time. For those who value & excel in transparent, high-intensity, & high-impact environments, there is significant opportunity for advancement.

Base Salary

• The US base salary range for this full-time position is $153,000 - $207,000.
• Our salary ranges are determined by role & level. The range displayed on each job posting is based on Nooms estimate as of the date of publication & reflects the minimum & maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience, assessment of functional skills & behavioral competencies, & scope. This range is not inclusive of any discretionary bonus or equity package. 

Other Elements of the Rewards Package

• Noom currently offers a comprehensive & generous total rewards package. This package generally includes discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits & various wellness programs, etc.

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:
• Remote (United States) 
• New York, NY or Princeton, NJ (USA): preferred 2 days per week in office

More About Noom

At Noom, we believe that the individual is the greatest force for good, not just in their health but in unlocking their fullest potential. We apply the same principles inside Noom. Across our dynamic organization, we empower our teams to execute on big ideas & we start & end each day with responsibility to make the world a healthier place. Fortune, Glassdoor, & Crains have all named Noom a Best Place to Work including being named on Fortunes lists for Best Workplaces in New York, Best Workplaces in Technology, Best Workplaces for Women, & Best Workplaces for Millennials. 

Noom is proud to be an Equal Opportunity Employer, & all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity & reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please email accommodations-help@noom.com.

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Our assessment process includes multiple phone and/or video interview rounds, & we will never ask you for personal payment, require you to purchase equipment, or extend a job offer without the completion of this interview process. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to instead apply directly through our website.