Noom is on a mission to help people live better, longer. Were a consumer-lead digital health company, connecting people to content, coaching, community, & clinicians, to build lasting habits & live healthier lives. Were a high-growth organization powered by science, technology, & world-class talent. When you join Noom, on any team, whether fully-remote or in one of our offices, youll see the impact of your work on the world.

About the Role

Our Growth Marketing team is looking for a data-driven, results-oriented Growth Marketing Manager to support the planning, execution, & optimization of Nooms mobile app user acquisition strategy. In this role, youll manage performance marketing campaigns across key mobile channels to drive low-cost lead generation, improve conversion rates, & support Nooms long-term growth. 

Youll work closely with the app marketing lead & cross-functional partners to ensure every campaign is aligned with business objectives, grounded in data, & optimized for performance. This hands-on, executional role offers meaningful channel ownership & an exciting opportunity to help shape Nooms mobile growth engine. Its ideal for a performance marketer who thrives in fast-paced environments & is passionate about scaling app-based growth through testing, analysis, & iteration.

You Will:

• Own end-to-end execution of app acquisition campaigns across key mobile channels (e.g., Meta, Apple Search Ads, Google AC, mobile DSPs) managing spend, pacing, & performance 
• Launch, optimize, & scale campaigns for new features & product lines, balancing acquisition volume with quality & retention
• Monitor & analyze key performance metrics using platform dashboards & analytics tools to inform campaign optimization & reporting
• Track budgets & pacing to ensure monthly goals are met efficiently across assigned channels
• Help maintain data integrity, collaborating cross-functionally with Product, Engineering, & Analytics to troubleshoot data issues & ensure clean reporting 
• Partner closely with the Brand team to test UGC, influencer, static, & video concepts across platforms
• Support onboarding & early-stage testing of new channels or partners, contributing to creative setup, tracking, & performance evaluation

About You 

If youre interested in shaping the future of health by scaling app-based growth through testing, analysis, & iteration, this role may be for you!

You Have: 

• 45 years of experience in mobile user acquisition or paid performance marketing 
• Proven success managing performance campaigns on at least two major app marketing platforms. Experience with Meta, Apple Search Ads, & Google AC is highly preferred; familiarity with TikTok, Snap, & mobile DSPs is a plus.
• Strong grasp of cohort analysis & mobile UA KPIs, including CPI, CPA, ROAS, LTV, retention
• Experience with mobile attribution tools (e.g., Singular, AppsFlyer, Adjust) & event-level tracking 
• Experience using analytics platforms (e.g., Looker, Mixpanel, Tableau) to inform strategy & identify optimization opportunities
• Highly analytical & detail-oriented, with strong performance ownership & accountability 
• Test-and-learn mindset & willingness to experiment with creative, targeting, & bidding strategies
• Clear communicator & collaborative self-starter who thrives in fast-paced, cross-functional environments

What Makes This Job Amazing

• Meaningful channel ownership & the opportunity to shape Nooms mobile growth engine
• A hands-on role with direct impact on Noom's user acquisition & business performance
• Work with a passionate, cross-functional team in a mission-driven organization

Base Salary

• The US base salary range for this full-time position is $102,000 - $138,000.
• The range displayed on each job posting is based on Nooms estimate as of the date of publication & reflects the minimum & maximum target for the position for US-based candidates. The actual placement of the candidate within the range is based on factors including (but not limited to) relevant experience & training, assessment of functional skills & behavioral competencies, role scope, & location. This range is not inclusive of any discretionary bonus or equity package. 

Other Elements of the Rewards Package

• Noom offers a comprehensive & generous total rewards package. This generally includes a discretionary performance-based bonus, stock awards, healthcare, disability & retirement benefits, paid holidays & paid leave, & various wellness programs, etc.

Location 

• By applying to this position you will have an opportunity to share your preferred working location from the following:
• In-office Locations: 
• New York, NY, USA
• Princeton, NJ, USA
• Remote location(s): United States.

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change & psychology, to help people build lasting habits & live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, & more, we serve millions through health plans, employers, & direct-to-consumer offerings. As a trailblazer in the world of health & wellness, Noom makes healthy living easy, fun, & deeply rewarding.

Were more than a health tech companywere a movement. This belief extends to our culture: we empower our people to think big, act boldly, & take pride in their contributions to shaping the future of health. With a strong remote culture, as well as offices in NYC & Princeton, weve been named one of the Best Places to Work by, Fortune, Glassdoor, & Quartzincluding honors for technology & diversity.

Join us in shaping the future of health. Whether you're remote or in-office, youll be part of a passionate, mission-driven team working to make the world a healthier placeone habit at a time.

Noom is proud to be an Equal Opportunity Employer, & all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity & reasonable accommodation for individuals with disabilities.