Conductor is a leading Website Optimization & Intelligence platform. Todays top brands use Conductor to create & optimize digital experiences that get found organically in search engines & drive value for customers. The platform provides actionable SEO, content, & technical website intelligence paired with real-time website monitoring to help customers accelerateand protectdigital growth.

Conductor is a mission-driven company with a commitment to innovation, customer success, & culture. For Conductor, success is improving the lives of all the people in our orbitour customers, our customers' customers, our employee-owners, & our communities.

We are seeking a data-driven digital leader to elevate our website performance and  product-led growth (PLG) strategies. This role combines expertise in website experience optimization with product-led growth methodologies to drive customer acquisition, activation, conversion, & retention. You will lead cross-functional teams to create seamless, high-converting digital experiences & scalable PLG initiatives that align with business goals & enhance customer engagement.

Key Responsibilities:

Website Experience & Optimization:

• Create, maintain, & implement a website roadmap aimed at improving performance & creating high-converting customer journeys.
• Use qualitative & quantitative data to identify optimization opportunities for enhancing website conversion rates.
• Partner with marketing, product, engineering, & operations teams to develop & launch new website content & features.
• Lead A/B testing programs, from hypothesis development to implementation & analysis, to optimize website content & user experiences.
• Develop & implement SEO strategies to improve organic search rankings, increase web traffic, & enhance visibility.
• Oversee the continued enhancement of the Content Management System (CMS) functionality in collaboration with engineering teams.

Product-Led Growth:

• Develop & execute a PLG strategy as part of a broader hybrid go-to-market (GTM) motion to drive customer acquisition, activation, conversion, upsell, & retention.
• Formulate, test, & optimize pricing & packaging strategies to drive in-product conversion.
• Lead cross-functional teams to prioritize & execute PLG initiatives across the customer lifecycle.
• Collaborate with product, UX, & engineering teams to identify & prioritize features that enhance customer acquisition, activation, & conversion.
• Partner with marketing, sales, & customer success teams to align campaigns with customer acquisition & retention objectives.
• Analyze user behavior & customer feedback to develop data-driven hypotheses for improving product adoption & engagement.
• Measure & optimize PLG initiatives through continuous testing & data analysis.

Leadership & Collaboration:

• Manage & mentor a small team focused on SEO, CRO, & PLG priorities.
• Collaborate with diverse teams to align website & product strategies with overarching business goals.
• Leverage analytics to report performance metrics, surface opportunities, & provide insights to senior leadership.
• Manage project timelines, budgets, & resources to ensure timely delivery of initiatives.

Qualifications:

• 10+ years of experience in digital marketing, growth marketing, or product management roles, with significant exposure to B2B SaaS environments & hybrid GTM motions.
• Proven track record of developing & executing successful website content strategies & PLG initiatives.
• Expertise in SEO, conversion rate optimization (CRO), web analytics, growth marketing, & product-led strategies.
• Strong understanding of self-service customer acquisition, in-product activation, onboarding, & upsell/cross-sell strategies.
• Experience designing & executing A/B & multivariate tests using tools like Optimizely.
• Proficiency with PLG tech stacks, including tools like Heap, Pendo, Intercom, Marketo, & customer data platforms.
• Demonstrated success in improving product adoption & retention through data-driven decision-making.
• Excellent analytical, collaboration, & communication skills, with the ability to work effectively across functions & teams.
• Bachelors degree in marketing, business, computer science/technology, or a related field. Masters degree preferred.
• Experience with website technologies, digital marketing, & CMS platforms (e.g., Sanity) is a plus.

This is a unique opportunity to play a pivotal role in shaping the future of our digital experiences & product growth strategy, driving meaningful impact across the entire customer lifecycle.

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Compensation: Conductor maintains competitive, performance-based compensation programs. 

The NYC base salary range for this role is currently $150,000 - $210,000.  Actual base salary offered may vary within this range based on  education, knowledge, skills, abilities, relevant experience, internal equity, & geographic location, among other factors. The actual compensation, if offered a position, will be based on these factors.

Variable compensation: In addition to the base salary, this role is also eligible for a 20% corporate bonus. 

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Conductor is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees. Bringing in diverse perspectives & challenging our assumptions is the clear key to growth; it drives innovation, creativity, faster problem-solving, & stronger decision making. All aspects of employment including the decision to hire, promote, train, discipline, or discharge, will be based on merit, competence, performance, & business needs. 

Conductor does not discriminate against any employee or applicant on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, & related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, or other characteristics protected by state or federal law or local ordinance.  In addition, it is the policy of Conductor to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations & ordinances where a particular employee works.