WHO WE ARE

Vox Media is the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about whats now, whats next, & whats possible.

The Vox Media Podcast Network is the home to the most influential voices & programming in podcasting, including A Touch More with Sue Bird & Megan Rapinoe, Pivot with Kara Swisher & Scott Galloway, Where Should We Begin? with Esther Perel, Stay Tuned with Preet Bharara, Celebrity Memoir Book Club, & many more award-winning shows across categories. Our Podcast Marketing team is dedicated to the strategic planning & execution of all consumer marketing efforts to develop our shows audiences across audio, video, & social, ultimately helping us strengthen Vox Medias overall podcast business. Ultimately, our job is to grow & foster our audiences wherever they want to experience our content, whether in audio, video, social, or IRL. 

As a community of journalists & storytellers, business professionals, creators, & technologists, we believe it is a moral & business imperative to amplify voices: to cultivate diversity, equity, & inclusion throughout our organization & media. This applies to our candidates, our teams, our storytelling, our creative work, & our platforms, products, & partnerships.

WHAT YOULL DO

Were looking for a creative, strategic, ambitious Sr. Social Marketing Strategist to grow & energize the fan communities behind our slate of hit podcasts, helping our shows reach new people & turn casual followers into passionate superfans.

That means partnering with individual show production teams to improve their social strategy & optimize their content to meet our audience & business goals, developing benchmarks & best practices for our podcasts across Instagram, TikTok, YouTube Shorts & other key channels, & interpreting social performance metrics for show teams.  For certain shows, youll also advise on the best approaches for driving audiences down-funnel to become paying subscribers.  Finally, youll lead testing & experimentation in the social space, developing new social-first ideas & formats for our podcasts, evaluating emerging channels like Substack, Bluesky or Discord, & testing new tools & strategies to make our social & community-building efforts more effective. 

While this is a strategic role, at times you may also roll up your sleeves & help with episode clipping, social copy writing, audience engagement activity, or social graphic creation for specific shows or campaigns. 

More broadly, youll act as a proactive, trusted audience development partner for our show teams & hosts, bringing an audience-first, data-driven perspective to day-to-day discussions about what strategies to pursue to help our shows grow. 

Social Content Strategy

• Proactively bring forward big, creative ideas for reaching new audiences & engaging a shows fan base
• Create & maintain playbooks & best practices for content across key social platforms (CTA language, hashtags, posting cadence, etc.)
• Collaborate with individual show teams to optimize their content, posting & audience engagement strategy
• Work with our designers to create appropriate brand assets for each channel, including social avatars, header images, posting templates, etc.
• Use data to guide hosts & producers on effective storytelling & audience engagement techniques for social
• Assist with identifying content from each show to repurpose into compelling social video or social posts (as needed)

Community Engagement & Conversion

• Help show teams cultivate their fan communities across social platforms through regular engagement, comment moderation, & community prompts
• Develop & execute community-building campaigns (e.g. challenges, Q&As, live chats) that drive engagement
• Develop strategies for driving our most loyal fans to participate in subscription programs, live events, merch, etc. 
• Develop & execute new processes for shows to share audiences across social through collab posts, content sharing, custom content, etc. 

Audience Trends & Insights

• Monitor & surface relevant trends & conversations in podcast fandoms, social media culture, & individual platforms that could impact our strategy
• Work with our platform reps & other internal Vox Media social leads to keep our team informed about technical changes & upcoming audience / revenue opportunities within each platform 
• Identify relevant social accounts & online communities for unique integration, collaboration or promotion opportunities for our shows
• Present audience insights to internal stakeholders to inform creative & strategic decisions on a regular basis

Performance Analysis 

• Track & report on social KPIs across platforms, offering regular performance insights to show teams
• Analyze what topics, formats & executional tactics perform best & why, turning findings into actionable recommendations
• Work with our analytics team to test new reporting tools, build useful social analytics dashboards, & improve our reporting process for show teams & leadership

New Platform Exploration

• Research & evaluate opportunities for shows to build community on emerging platforms like Discord, BlueSky, Substack & others
• Help test community-building strategies for our paid subscribers, including private communities, forums & fan groups
• Test new platforms & third party tools to make our teams more effective, (e.g. post automation, content creation, AI tools, etc)
• Collaborate with marketing, editorial, & tech teams to scale learnings from experiments into network-wide strategies

WHAT YOULL BRING

• Deep expertise in growing audiences organically across social platforms, particularly Instagram & TikTok
• Fluency in social media culture, with an ability to spot rising trends, relevant conversations & engagement opportunities across multiple genres & audience categories
• Experience writing engaging audience-facing copy in different brand voices (e.g. social media posts, video titles, promotional language)
• Direct experience cutting, clipping & optimizing video content for social
• Experience analyzing data to make informed decisions, particularly on social channels
• Proven ability to work with diverse stakeholders & build strong relationships with internal & external partners, with experience in client service a plus
• Strong visual design sensibility (experience with Photoshop a plus)
• A creative, proactive, solutions-oriented mindset
• An understanding of audiences across a range of channels & platforms
• A track record of learning new channels, industries & markets quickly
• Enthusiasm for learning & growing
• Experience with Premiere, AfterEffects or other video editing tools
• Experience working with high-profile talent a plus

If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat & see if you could be a great addition to our team. Weve hired chefs who became editors, DJs who became UX designers, & sommeliers who became writers.

WHERE YOULL WORK

This job is located in New York. 

WHY VOX MEDIA?

WHAT WE OFFER

This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.

OUR DEI+ COMMITMENT

Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves & create their best work. We recognize that great stories, platforms, products & services come from people with all manner of backgrounds & experiences. We recognize that our commitments require ongoing work & sustained attention, as well as adaptation to new insights & best practices. We keep our diversity data public for the sake of accountability, transparency & communication. Learn more about our values here, & our approach to corporate citizenship here. 

Vox Media is an Equal Opportunity Employer & qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).

WHAT COMES NEXT

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, & how to protect yourself from recruitment fraud, here.