About BuzzFeed

BuzzFeed (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture, & commerce, our brands drive conversation & inspire what audiences watch, read, buy, & obsess over next. Born on the internet in 2006, BuzzFeed is committed to improving it: providing trusted, quality, brand-safe news & entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, & creative; & inspiring our audience to live better lives. We'll continue to recruit the best founders & creators to join us in this mission, with more additions like HuffPost to come.

Business Area: Content

Job Category: Editorial

Hourly: $40.00-$50.00 an hour

Union Status: Non-Union 

BuzzFeed is committed to fair & equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, & geography.

The Role

BuzzFeed is the leading independent digital media company delivering news & entertainment to hundreds of millions of people around the world. We are constantly pushing the boundaries of how stories are told, & with our newest venture BF Island, a social-first app built to inspire creativity & connection we're reimagining how communities form online.

Were looking for a Social Media Marketing Lead to spearhead the launch of BF Island across social platforms. This is a hands-on, experimental role for someone who lives & breathes internet culture & is ready to lead a content team's creative strategy to turn ideas into scroll-stopping content.

This is a flexible project-based role that could involve between 20 - 40 hours per week, depending on the candidates availability & desired schedule. This candidate must be based in New York City, & able to commute to our New York City office a few times a week.

What Youll Do

• Launch BF Island on platforms like TikTok, Instagram, YouTube, & X with bold, engaging, & unexpected social-first content
• Design & execute a multi-phase content & engagement strategy to generate awareness, spark virality, & grow BF Islands community
• Lead day-to-day creation, curation, & publishing of content that embodies the BF Island tone: playful, smart, & culturally relevant
• Partner with BuzzFeeds in-house creators, external influencers, & cross-functional teams (product, comms, editorial) to bring the app to life online
• Concept, produce, & edit content across formats: short-form video, memes, audio-reactive content, livestreams, & reactive trends
• Pilot new platforms, trends, & content formatstest fast, learn faster, & turn insights into action
• Monitor performance, track cultural conversations, & iterate creative strategy using social insights & analytics
• Experiment with new AI creative tools to develop content & formats that feel fresh, playful, & native to each platform
• Build & nurture an engaged social presence by actively connecting with audiences, fostering conversation, & making BF Islands accounts feel like a destination, not just a feed
• Be the strategic & creative voice for BF Islands identity & fandom on social

You Have

• 46 years of experience managing & creating social content for consumer-facing brands, creator accounts, or entertainment platforms
• Deep fluency in TikTok, Instagram, YouTube Shorts, & emerging formatsespecially their native editing tools & algorithm logic
• A proven ability to create content that connects with Gen Z & younger millennial audiences
• Experience growing & evolving brand or creator social accounts from the ground up through deep audience building & engagement
• Strong video production skills (you know your way around Adobe Premiere, CapCut, & mobile editing apps)
• A willingness & comfort to appear on camera when necessary, especially when it makes participating in trending moments more efficient
• A deep understanding of the fast-moving conversation around AI & how creators are using it across platforms
• A digital-first mindset with sharp instincts for narrative, timing, & trend adaptation
• The ability to balance big-picture thinking with hands-on executionyoure as comfortable building strategy decks as you are making memes
• Exceptional communication skills & a collaborative spirityou play well with creatives, developers, & execs alike

Nice to Have

• Familiarity with audience development tactics & influencer/creator partnerships
• Experience in the entertainment, tech, or lifestyle space
• Background working with launch campaigns or fast-growth consumer apps
• Passion for internet culture, fandom communities, & social experimentation

Answer these questions to include with your application:

• Whats the last post on social media that made you laugh out loud, & why?
• Whats a recent viral trend that BuzzFeed should have jumped on?

Life at BuzzFeed

We celebrate inclusion & are committed to equal opportunity employment. We are proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to & will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal & professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, & more