Lifecycle Marketing Manager

Full Time 

New York, NY 

ABOUT BARK

BARK is the worlds most dog-centric company, dedicated to making dogs & their humans happy. Since 2011, weve been on a mission to create the best products, services, & content for dogs everywhere. From BarkBox & Super Chewer subscriptions to BARK Food & Bright dental solutions, we design toys, treats, & wellness products tailored to every pups unique needs. Partnering with retailers like Target, Amazon, & Chewy, we bring joy to millions of dogs through innovative, high-quality offerings.

At BARK, were always sniffing out ways to improve life for dogs & their humans. By leveraging data & cutting-edge technology, we deepen our understanding of what makes every dog special, crafting experiences that inspire tail wags. Life is better with dogs, & were looking for passionate, creative individuals to help us build a future where every dog can lead a healthy, happy life. Join us in putting dogs firstjust as they deserve. Learn more at BARK.co.

WHO WE ARE: 

The Lifecycle Marketing team at BARK is revolutionizing how we engage with millions of customers across DTC, retail, & eCommerce fronts. By harnessing big data, leveraging AI tools, innovative creative strategies, & a multi-channel approach, we're crafting a personalized 1:1 communications experience that anticipates & addresses each customer's evolving needs. From nurturing prospects & driving conversions to engaging subscribers, upselling, & fostering long-term retention & loyalty, our programs are tailored to serve every stage of the customer journey.

WHO WERE SNIFFIN FOR:

As a Lifecycle Marketing Manager focused on introduction, cultivation, & conversion of prospects, you will play a pivotal role in this transformation. You should have a passion for direct response & lifecycle marketing, backed by a proven track record of developing high-impact, scalable growth campaigns across email & SMS. You leverage analytics & customer insights to design, execute, & optimize lifecycle marketing strategies, using data to inform every stage of the customer journey & drive measurable growth. Your love for segmentation & personalization, combined with a genuine affection for dogs, will empower you to craft strategies that delight both our customers & their furry friends. 

KEY DUTIES:

• Strategize, build & execute automated lifecycle marketing journeys & one-off campaigns across all CRM channels (including email, SMS, & Push) to drive new subscribers. 
• Primary focus will be within our Play business, BarkBox & SuperChewer, however this role will influence our overall approach to CRM efforts which service all lines of business (BarkBox, SuperChewer, Bright, Air, Eats) & their respective customer journeys
• Continuously conduct A/B, & multivariate tests & analyze results to develop insights that improve acquisition & win-back conversion rate. 
• Develop customer segmentation, targeting, & contact strategies to maximize the conversion rate & LTV/CAC.
• Create prospect nurture programs to ensure long-term engagement for our growing customer base
• Maintain a high bar for marketing creative & copy across lifecycle campaigns; partnering with internal teams & acting as an extension to our in-house creative team to reach key business results
• An ability to articulate & share-out whats resonating with customers.  Owning KPI reporting, including weekly & monthly updates - with an opportunity to share out results to c-level on a regular basis.
• Be an in-house expert in lifecycle marketing strategies & help shape how we improve & expand our lifecycle marketing efforts

EXPERIENCE:

• 5+ years of experience in email/SMS marketing for DTC businesses with a focus on converting prospects & churned customers.
• Experience building communications programs through CRM and/or marketing automation systems (Klaviyo, Attentive, Shopify, Monday, Simon Data, Braze, Iterable, HubSpot or similar platform).
• Experience working with Looker, or Tableau is a plus
• Familiarity with Figma, Illustrator, or another design tool is a plus!

SKILLS & QUALIFICATIONS:

• Strong skills in analyzing product metrics & extracting actionable insights
• The ideal candidate thrives in a fast-paced environment, is scrappy & resourceful, & has strong creative sensibilities
• You will be expected to roll up your sleeves & get hands-on in executing while also assuring your strategy aligns with the business line as well as overall business goals
• Experience leading cross functional initiatives to get things done - brief building, templates, processes for working with in house teams, ie. creative, organic social
• Excellent written & verbal communications skills, including exceptional proofreading skills
• Self-starter who can work through immediate challenges while recommending modifications for enhanced efficiency.
• Positive attitude, collaborative, & must love dogs!  

Commitment to Innovation: BARK is dedicated to being at the forefront of artificial intelligence & is committed to driving advancements in this field. We are seeking individuals who share this passion & are enthusiastic about shaping the future of AI. Experience using AI tools is highly valued & openness to learning is a requirement.

This position is a full-time position. It is located on-site at our office in New York City. We offer health insurance for both you & your pup, 401k, wonderful team lunches, cold brew on tap, & a dog to pet anytime you wish. 

PAY TRANSPARENCY

FOR NJ/NY BASED APPLICANTS:

• The base salary range for this position is $100,000- $130,000
• This position is eligible for equity

This compensation range is based on BARKs good faith estimate as of the date of this posting & may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills & expertise.