ABOUT BARK
Here at BARK, we love dogs & their people. Were looking to make all dogs happy throughout the entire world (were not kidding). Think Disney for dogs -- we make magic for dogs & their people through our products, events, & experiences.
Our ambition level is high, the opportunity is huge, & our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats & clever toys. Since then, we've shipped more than 70 million toys & treats to the dogs across the world & use all of that direct customer feedback to inform new initiatives & ways to make magic between dogs & their people. Weve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.
WHO WE ARE:
The Lifecycle Marketing & E-commerce team is transforming the way BARK engages with its millions of customers. Were mobilizing big data, clever creative & multiple channels to build a 1:1 communications experience that anticipates & answers each customers needs across their lifetime with BARK (from prospect nurture & conversion to subscriber engagement & upsell to long-term retention & loyalty). If imagineering programs that deliver the right solution to the right dog at the right time sets your tail a-wagging (metaphorically speaking), then come join us!
WHO WERE SNIFFIN FOR:
We are hiring a Sr Associate, eCommerce Buying & Forecasting Analyst to help inform & execute strategy around key products, positioning, & customer conversion for Bark subscribers & new customers on our Add-to-Box & E-commerce platforms. This person will partner cross functionally with the product development, site merchandising, planning, & lifecycle marketing teams with the goal of selecting & launching an ideal product mix, resulting in improving conversion & revenue per user. You will analyze prior period performance & leverage historical data to evaluate strategies, & to help manage categories & pricing.
KEY DUTIES:
- Partner with Site Merchandiser to advise on strategy for site merchandising, based on current & historical performance analysis
- Guides product development of product categories by defining quarterly business goals & partnering with product strategy & design teams to create product that fit in compelling seasonal themes & support different cross-company categories
- Partners site merchandising team on & maintains price point strategy for all eCommerce products
- Analyze website & product, collection, & promotion performance utilizing reporting to identify success & areas for improvement
- Partners with finance & planning teams on forecasting accurate SKU & category level details
- Develop deep understanding Bark product catalog & customer segments
- Maintain, enhance, & present accurate & timely KPI reporting for eCommerce businesses
- Identify, analyze, & interpret trends or patterns in large, complex data sets that deliver actionable insights related to: Category, Competition & Segment Performance related to Vitamin, Mineral & Supplements sold online
- Monitors trends in the quickly changing eCommerce marketplace, develops & presents strategies to capitalize on emerging trends
- Collaborate with ecommerce operations team to understand product assortment, site experience, & promotional strategies
- Collaborate with cross departmental teams to influence decisions with a highly collaborative, data-driven approach. Key cross-functional partners include Brand Marketing, Inventory, Creative, & Product Merchant
SKILLS & QUALIFICATIONS:
- Bachelor's degree or equivalent required.
- 3+ years of e-commerce experience required; subscription & physical product a plus.
- Intermediate experience in data analysis & problem solving.
- Excellent cross functional communication, organizational & project management skills.
- Understanding building collections, promotions, etc. with e-commerce platforms, such as Shopify, a must.
- Experience in Excel / Google Docs
- Proactive thinker & scrappy, entrepreneurial spirit.
- Must love dogs.
This position is a full-time position. It is located on-site at our office in New York City or Columbus, OH. We offer health insurance for both you & your pup, 401k, wonderful team lunches, cold brew on tap, & a dog to pet anytime you wish.
FOR NJ/NY BASED APPLICANTS:
- The base salary range for this position is $88,000- $110,000
- This position is eligible for equity
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