Warby Parker is on the lookout for a driven performance marketing specialist to join our team as an Associate Manager. The ideal candidate is a proactive problem solver who will have expertise in offline marketing channels including direct mail, as they will be responsible for planning, executing, & optimizing direct mail media. They will also play a key role in driving performance & executing strategy across various marketing channels, including linear TV, streaming, online video, podcasts, & more. Sound right up your alley? Read on!
What youll do:
- Reporting & Analysis: Create & present detailed reports on campaign performance, providing insights & recommendations based on data
- Planning & Execution: Collaborate with internal teams to identify & address needs related to direct mail & other offline marketing initiatives
- Creative Briefs: Develop clear & actionable creative briefs, collaborating with internal teams & agencies to ensure alignment with campaign goals
- Project Management: Oversee campaign execution, manage timelines, & coordinate with creative teams, vendors, & mailing houses to ensure quality & budget adherence
- Strategy & Optimization: Support the development of marketing strategies & execute various types of testing, including A/B, incrementality, pulse, & creativealways working to refine tactics based on performance data insights
- Agency Management: Help maintain clear direction & manage relationships with external agencies, ensuring alignment with our marketing strategies & objectives
Who you are:
- Backed by 3+ years of experience in performance backed marketing and/or campaign management
- A result-focused, detailed-oriented thinker whos equal parts creative & analytical
- Someone with excellent communication & organizational skills, both in written & verbal forms
- A quick learner who can swiftly, accurately, & efficiently analyze data, & intelligently tell a story based on the information
- A proactive problem solver with experience in business intelligence tools (e.g., Looker) & spreadsheet software (e.g., Excel)
- Able to thrive in a collaborative team environment while managing multiple projects simultaneously & working cross functionally across both internal & external teams
- Not on the Office of Inspector Generals List of Excluded Individuals/Entities (LEIE)
Some benefits of working at Warby Parker for full-time employees:
- Health, vision, & dental insurance
- Life & AD&D Insurance
- Flexible vacation policy
- Paid Holidays
- Retirement savings plan with a company match
- Parental leave (non-birthing parents included)
- Short-term disability
- Employee Assistance Program (EAP)
- Bereavement Support
- Education Reimbursement
- Free eyewear
- And more (just ask!)
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