Looking for a job to get you out of bed?

Casper is seeking a Senior Manager of Growth Marketing to serve as a strategic leader, creative thinker & data-driven, media-buying expert who can help propel a fast-growing brand to its next chapter. In this role, alongside both an internal team & agency partners, you will be focused on expanding Caspers customer base through the development & execution of digital & offline marketing strategies & plans that drive KPIs across the full marketing funnel.

The ideal candidate will have a deep experience across online & offline media & be well versed in building out strategies & plans that have outsmarted the competition & unlocked unprecedented growth. The candidate should also be experienced in working with creative to ensure both media & creative messaging are working in lock step to drive the highest impact. This position requires data-driven decision making as well as close collaboration with internal & external partners to ensure the overall media mix is fully optimized.

Casper (Casper.com) believes everyone should sleep better. The sleep company has a full portfolio of obsessively engineered sleep productsincluding mattresses, pillows, bedding, & furnituredesigned in-house by the Companys award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper has Sleep Shops across North America & its products are available at a growing list of retailers.

We are deeply committed to building a diverse & inclusive workforce so that we represent all those who dream big equally.

When youre not catching zzzs, this is what youll do...

• Develop, execute & optimize paid media growth strategy to drive acquisition & awareness; ideal candidate will be dynamic & able to monitor & achieve key performance indicators that align with business objectives ranging from e-commerce revenue (top line & bottom line), maximizing retail & wholesale customer acquisition, & growing topline awareness
• Bring expertise across a breadth of digital & offline marketing channels including paid social, paid search, programmatic (display & video), affiliate, paid content, email newsletters, sponsored content, direct mail, podcast, TV/CTV & direct media buys/partnerships
• Establish channel forecasts & plan multi-million dollar budget recommendations across a diversified channel mix; leverage attribution & measurement tooling to ensure media investment is appropriately allocated, & ensure incrementality tests are regularly conducted for accurate value assessment
• Work in an agile & collaborative environment, managing both an internal team as well as agency partners who serve as a direct extension of the team; oversee all campaign launches & optimizations, extract insights from performance & creative reports that are meaningful & actionable
• Report out & collaborate cross-functionally with analytics, brand, & creative teams to ensure data accuracy, communicate insights/learnings, drive improved performance across creative channels, & collaborate on strategic initiatives
• Develop & implement testing strategies to improve KPIs including creative A/B testing, audience segmentation, ad placements, & retargeting strategy to maximise full-funnel performance
• Maintain relationships with key partners (Google, Meta, etc.), ensuring Casper is always following best practices & is able to access important alpha/beta opportunities; monitor industry trends & shifts in the competitive landscape

Our dream candidate is/has: 

• Minimum 10 years of direct experience managing large multi-million dollar budgets across a wide spectrum of digital & offline media with a proven track record of achieving KPIs such as ROAS
• Prior experience working at an advertising agency preferred
• Ability to easily flex between being a strong strategic thought leader & getting into intricacies of platforms to ensure we are fully optimized
• Experience managing both internal team & agency partners
• Extensive knowledge of best practices as it relates to campaign set-up, structure, creative, bidding, bid modifiers, ad copy, extensions, shopping feed management, & landing page testing across digital media platforms
• Deep understanding of how to build out full funnel strategies & connect with our different personas in relevant & meaningful ways
• Management experience with a history of attracting, developing, & retaining great talent
• Familiarity with different attribution methodologies & measurement approaches (LTV, ROAS) as well as online-to-offline measurement with the ability to provide a strong POV on the optimal ways to measure digital media 
• Experience using advertising management platforms such as Google AdWords, Search Ads 360, Campaign Manager, etc.
• Stays on top of the competitive & cultural landscape with ability to quickly pivot as needed
• This role requires working onsite at our NYC office as a hybrid employee; however, we are also open to candidates based in Richmond, VA who can work out of our Richmond office

Targeted Annual Base Salary Range: $130,000-145,000 USD

Caspers compensation philosophy ensures that the actual base salary is based on factors including but not limited to skills, education, experience, special training, time in position, and/or years of service.

We recognize that annual base salary is just one part of a total rewards package. In addition, we offer a comprehensive benefits package, wellbeing resources, & other perks including:

• Medical, vision, & dental insurance to help you with those coughs or cavities (too many waffles)...
• Paid Time Off. We believe in the power of rest so take the time you need to recharge.
• Dream-worthy gifted products after tenure milestones!
• Employee Discount to use on whatever you like (with a few exceptions) & product discounts for friends & family!
• & more!

If you dream about this stuff this job is probably right for you.  We look forward to learning more about you!

#LI-Hybrid