About BuzzFeed

BuzzFeed (Nasdaq: BZFD) is home to the best of the internet with a mission to spread joy & truth. Across entertainment, news, food, pop culture, & commerce, our brands drive conversation & inspire what audiences watch, read, & buy now & into the future. Born on the internet in 2006, BuzzFeed is committed to improving it: providing trusted, quality, brand-safe entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, & creative; & inspiring our audience to live better lives. 

Business Area: Technology

Job Category: Product

Salary: $110,000.00- $120,000.00 USD

Union Status: Non-Union 

BuzzFeed is committed to fair & equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, & geography.

About BuzzFeed RevTech

The BuzzFeed RevTech team is responsible for building ML-powered ad targeting & custom solutions for direct advertisers, increasing affiliate revenue through shopping article enhancements & automated link-conversion investments, & overseeing the overall ad experience & programmatic partnership strategy to maximize the revenue yield of all web + app properties. 

We are looking for a talented & motivated Associate Product Manager to join our team to help lead strategic programmatic advertising growth investments. This is a full-time hybrid position located in our New York City office.

The Role

As an Associate Product Manager focused on AdTech & Programmatic Advertising, you will play a key role in developing & optimizing our product offerings in the digital advertising ecosystem. You will work closely with cross-functional teams, including engineering, design, data analytics, & ad operations, to enhance our advertising technology stack to ensure our products remain at the forefront of the rapidly evolving programmatic landscape.

You Will

• Product Strategy & Roadmap: Collaborate with senior leadership & stakeholders to define the product vision & roadmap for programmatic advertising solutions. Prioritize features & enhancements based on customer feedback, business needs, & market trends.
• Programmatic Advertising Expertise: Gain in-depth knowledge of programmatic advertising technologies, including DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), programmatic auction integrations (Prebid, TAM, AdX), Addressable Audience solutions, & audience targeting. Use this knowledge to drive innovation & improvements in our products.
• Cross-functional Collaboration: Work closely with engineering, design, data science, sales, & adops teams to ensure smooth product development cycles, from ideation to execution. Act as a liaison between technical & non-technical teams to ensure alignment on product goals.
• Data-Driven Decision Making: Develop expertise in AB testing frameworks & leverage data analytics to assess the revenue & user metric impact of any new product feature. Monitor key metrics & KPIs, & use insights to drive continuous improvement & optimization of our ad product suite.
• Product Launch & Support: Assist in product launches by developing detailed documentation of product features, providing training to internal teams, & supporting post-launch optimization & troubleshooting.

Industry Awareness: Stay updated on the latest industry trends, tools, & technologies in the AdTech/programmatic space. Attend industry conferences & events to enhance your knowledge & to help inform potential investments or new partnerships for consideration.

You Have

• Education: Bachelor's degree in Business, Computer Science, Marketing, or a related field. MBA or relevant certifications are a plus.
• Experience: 1-2 years of experience in product management, preferably in AdTech, programmatic advertising, or digital media. Exposure to DSPs, SSPs, DMPs, or similar platforms is highly desirable. This could also be an attractive role for someone with 3-5 years of experience in programmatic operations looking to transition into a more technical/product career path.  
• Technical Skills: Familiarity with programmatic advertising platforms, ad exchanges, APIs, & data integrations. Basic knowledge of data analysis tools & reporting systems.
• Analytical Skills: Strong quantitative skills & ability to use data to drive decision-making & measure product success.
• Communication: Excellent verbal & written communication skills, with the ability to clearly explain complex concepts to technical & non-technical stakeholders.
• Problem-Solving: Strong critical thinking & problem-solving abilities with a customer-centric mindset.

Collaboration: Proven ability to work in a collaborative, fast-paced environment with cross-functional teams.

Why BuzzFeed?

• Be part of a fast-growing company at the forefront of innovation in the AdTech space.
• Opportunity to work with a talented & dynamic team, with most members having worked on the RevTech team for 7+ years. 
• Competitive salary & benefits package.
• Flexible work hours & a positive, inclusive work culture.

If you're passionate about AdTech & want to significantly impact the future of programmatic advertising at BuzzFeed, wed love to hear from you!

Life at BuzzFeed

We celebrate inclusion & are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, & will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions.
• Opportunities for personal & professional growth through work experience, offerings from our in-house Learning Team, our Employee Resource Groups, & more.
• An attractive & equitable compensation package, including salary.
• A well-rounded benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, health & wellness discounts, & much more.