If you see no ones done that before as an exciting challenge, rather than an intimidating barrier, we have an enormously exciting opportunity on one of the worlds most iconic brands.

As SVP, Strategy, you are the strategic lead for planning, coordinating, & bringing our clients brand ecosystem strategy to life. The overall quality of the strategy work is on your shoulders, but youre up to the challenge. You bring leadership & expertise for complex projects that cross a variety of skillsets. Youre a natural leader who understands how to guide a strategy team through project lifecycles & across multiple interagency partners, but you also know how to persuade senior clients to take the risks theyve asked for (but are a little afraid of). You are very comfortable with data, emerging technology, & thinking across brand ecosystems, which means you can effectively articulate insights & strategies to multi-disciplinary teams comprising of creatives, technologists, & more. You live & breathe your clients businesses, know their competitors, customers, & key industry trends as well as (if not better than) they do. You are not afraid of a blank page or starting without a well-defined plan.

We expect you to have expertise in two or three of the following areas, while being willing to dive into all of them: brand strategy, media strategy, performance strategy, CX, social campaigns, integrated campaigns, & digital technology.

You Will:

• Ensure overall quality of Strategy work across projects on this account.
• Work in an interagency environment & deliver across all facets of Strategy (i.e. digital, social, media, etc.)
• Partner with our clients CMO to deliver innovative strategic approaches to complex business problems.
• Identify opportunities with our clients brand that they dont even realize they need.
• Own the audience understanding & journey mapping, both today & as it evolves through data-informed feedback.
• Apply that audience-first thinking to evergreen projects, innovation sprints, & global rollouts across markets.
• Reinforce to clients the value of a strategic approach to their brand ecosystem.
• Stay plugged into shifts in culture & our consumer, to provide thought leadership to our clients & proactively identify new opportunities for the brand to pursue.
• Become an expert on client business sectors to identify business problems & propose solutions.
• Manage a rotating cast of mid-level & junior level strategic contributors to specific subprojects.
• Collaborate with other senior-level employees to identify the right casting for each project & adequate timelines for delivery.
• Provide excellent team management & oversight on all strategic & CX work.
• Synthesize & communicate the results of research to clients & project teams to provide insight & perspective on the clients strategic direction.
• Distribute creative briefs to teams directed by strategic findings.
• Connect measurement strategies to support ongoing & overall strategy development.
• Focus on leading a single account, but occasionally supporting special projects, new business pitches, & initiatives within the Strategy department.

You Have:

• 15+ years agency-side experience (digital & traditional).
• 5+ years experience working within interagency environments.
• 3+ years automotive experience.
• Excellent leadership & facilitation experience within larger teams.
• Strong presentation & storytelling skills, particularly for distilling complex ideas into simple, intuitive takeaways.
• Experience designing personas & customer journeys with a keen understanding of content strategy, marketing, & distribution.
• Creativity when it comes to research approaches.
• Experience growing accounts organically.
• An understanding & ability to design social ecosystems.
• A passion for digital & staying up to date on technology & trends.
• Experience developing proposals & presentations for clients.
• The ability to quickly learn about new disciplines & emerging technologies.
• A commitment to teamwork, collaboration, & learning.
• An astute attention to detail & a results-oriented state-of-mind.
• The ability to be flexible & multi-task.

At Critical Mass, we value our employees & offer competitive compensation & benefits packages.  If youre looking for a challenging & rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, & employee experience possible! Our new hires & employees are the future of our organization, & we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration & team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.